MMG Wins Missouri Tourism Review
CHICAGO–The Missouri Department of Tourism awarded its $8 million annual advertising account to MMG Worldwide in Kansas City, Mo., over finalist Kuhn & Wittenborn, also of Kansas City, officials said. A department official cited hospitality specialist MMG’s background in tourism and travel as a major factor in the decision. The agency will keep the state’s “Where the rivers run,” tagline. Incumbent on the account was Muller + Co., Kansas City.
Tatham Signs Up New Global Client Head
CHICAGO–Euro RSCG Tatham has named John Leonard its global client director. He will work on existing global accounts at the Chicago shop, such as United Technologies, while seeking to develop more global business opportunities. Formerly based in Paris, Leonard was most recently Euro RSCG’s global brand manager for Philips Electronics. He started with the agency June 8.
Morton’s Ponders 3 in Review
CHICAGO–Morton’s Restaurant Group is considering three shops for its estimated $3-5 million account, sources said. Contending are Doe-Anderson, Louisville, Ky.; Kerker Marketing Communications, Minneapolis; and Laughlin/Constable, Milwaukee. A representative for the New Hyde Park, N.Y., steakhouse chain could not be reached. Last known incumbent was Elias Savion Advertising, Pittsburgh.
Midwest Banc Deposits at DiMeo
CHICAGO–Midwest Banc Holdings has assigned its advertising and public relations to DiMeo & Co. The Chicago agency plans a fully integrated campaign for the Melrose Park, Ill., holder of 17 Illinois banks. Billings were not disclosed.
Online University Enrolls Carmichael Lynch
CHICAGO–Carmichael Lynch in Minneapolis was named agency of record for Capella University, an online higher education institute. The agency will create a brand campaign positioning the Minneapolis company as the leader in online education through magazine, newspaper and online advertising, as well as with direct mail. Billings were not disclosed. Separately, CL late last week dropped out of the review. [See page 7.]
Hill, Holiday Drops From H&R Block Review
BOSTON–Citing a heavy workload, Hill, Holliday, Connors, Cosmopulos has withdrawn from the final round of the review for H&R Block’s $100 million advertising account. Campbell Mithun Esty, Minneapolis, and DDB, Chicago and San Francisco, remain in the running for the account formerly held by Young & Rubicam, Chicago.
Kellogg to Team With Nintendo on Pokemon
CHICAGO–Kellogg and Nintendo of America are teaming up this summer for a cross-promotion linking 11 Kellogg brands and the popular Pokemon game character, in conjunction with this summer’s Pokemon the Movie 2000. The Battle Creek, Mich., cereal maker will offer Pokemon premiums and offers in its cereals and convenience foods. Leo Burnett here will create the supporting print and television advertising