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Jonathan Winters Pitches California Eggs
LOS ANGELES–Comedian Jonathan Winters will appear in Evans, Hardy & Young’s new TV campaign for the California Egg Commission. The first of four commercials from the Santa Barbara, Calif., agency breaks in major California markets during tonight’s Academy Awards telecast. Winters appears as several characters who champion the virtues of eating eggs. The tagline is, “California fresh eggs. They’re good. Really good.”
Horizon Launches HMI Entertainment
LOS ANGELES–Horizon Media has formed a new division, HMI Entertainment, to assist film, TV, home video and leisure clients with media planning and buying.
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