Gateway Uses Leo Burnett for Project
LOS ANGELES–Leo Burnett, Chicago, recently completed an undisclosed project for Gateway 2000, according to Fritz Fraiser, director of marketing communications for the computer maker’s major accounts division. Sources close to North Sioux City, S.D.-based Gateway said it is currently looking outside lead agency D’Arcy Masius Benton & Bowles, Los Angeles, to assign a business-to-business project. DMB&B breaks a new consumer and trade print campaign this week for the business-to-business division.
Daewoo Considers Agency Consolidation
CHICAGO–Having centralized operations in Los Angeles, Korean car maker Daewoo Motor America has to decide what to do with the four regional ad agencies it enlisted following reviews last year, a Daewoo executive said. The consolidation was spurred by “the need for some internal consistencies,” said Bill Tucker, vice president of marketing and customer relations for Daewoo’s central region. Ground Zero, Santa Monica, Calif., is among the client’s roster shops.
Wieden Breaks New Miller Ads
CHICAGO–Miller Brewing next month breaks the first national TV spots in seven years for its Miller High Life brand. The 15-second commercials, airing in spot markets beginning the week of April 6, will position the subpremium-priced brand as the embodiment of “simplicity, hard work and common sense,” said a Miller representative. Wieden & Kennedy, Portland, Ore., created the ads.
Lubars Appointed to BBDO Worldwide Board
LOS ANGELES–David Lubars, 39, chief executive officer and chief creative officer of BBDO West, Los Angeles, has been elected to BBDO Worldwide’s board of directors.
Spade to Appear at Belding Awards
LOS ANGELES–Comedian David Spade is scheduled to make a guest appearance at the 32nd Annual Belding Awards on March 26. Spade currently stars in the NBC sitcom Just Shoot Me. The awards ceremony will be held at The Palace in Hollywood, Calif.
Accounts Roundup. . . Shafer Wins Nokia Business
Shafer Advertising in San Francisco has won the estimated $5-6 million Nokia Display Products account. The Sausalito, Calif.-based client selected the shop after a review that also included The Leap Partnership, Chicago, and Ingalls Moranville, San Francisco. A new campaign kicks off in May. . . McKinney & Silver of Raleigh, N.C., and parent company CKS Group of Cupertino, Calif., have won a $2-3 million assignment to redevelop the Web site of IBM’s personal systems group. . . TBWA Chiat/Day’s Venice, Calif., and Washington, D.C., offices have been awarded all radio and outdoor advertising duties for Nissan North America’s government relations program. Billings are estimated at under $1 million.