– H-P Shifts E-Services to Goodby
SAN FRANCISCO–Hewlett-Packard shifted its $60 million e-services account to roster shop Goodby, Silverstein & Partners from Saatchi & Saatchi here. The budget for the account is being folded into the new $200 million global corporate branding account awarded to Goodby in September. The consolidation is part of a realignment led by H-P’s new CEO, Carly Fiorina.
– Deutsch Wins Domino’s With Monkey Act
NEW YORK–A combination of retail smarts, good chemistry and “lots of ideas” led Domino’s Pizza to select Deutsch to handle its $100 million national ad account, said Bob Fulmer, svp brand management at Domino’s. “We saw a variety of work, well over six types of campaigns,” Fulmer said. One concept featured a mischievous monkey and was based on the idea of “Bad monkey. Good pizza,” Fulmer confirmed. He stressed, however, that Domino’s had not decided whether any of the pitch concepts would be produced. Fellow finalist J. Walter Thompson, Chicago and Detroit, also pitched a variety of ideas, many of which conveyed the emotional appeal of pizza, sources said. JWT in Detroit retains field marketing and media buying duties for the Ann Arbor, Mich., client.
– Pfizer Puts Migraine Brand in Review
NEW YORK–Pfizer is evaluating agencies to handle direct-to-consumer advertising for Relpax, a prescription migraine medication that was introduced in October. Four agencies are involved in the review, according to sources. Presentations were made last week and a decision is due this week. Omnicom Group’s Cline, Davis & Mann here handles Relpax advertising targeted at healthcare professionals. The professional account is not part of the review, said a representative from CDM. Billings were not disclosed. Consumer and professional ad spending for a competing brand, Glaxo’s Imitrex, handled by Grey Advertising, was $36 million last year, according to Competitive Media Reporting.
– Account Activity
Seagram will hear final pitches this week in its review for creative duties on Martell Cognac, sources said. The roster-shop shootout is between TBWA/Chiat/Day, Grey Advertising and incumbent Ogilvy & Mather, all New York [Adweek, Oct. 25]. Billings are $30-40 million, Atlanta, a Web site offering government news, named Carmichael Lynch its first agency after a review that included DeVito/Verdi, New York, sources said. Billings are $20 million TBWA/Chiat/Day and Bates Worldwide, roster shops of the Eveready Battery Co. in the U.S. and Europe, respectively, were cut from the St. Louis company’s search for a shop to handle a new Energizer brand product being readied for a global launch, sources said. Eveready is testing ideas from two to four other shops, including Leo Burnett and DDB, both Chicago, sources said DDB Worldwide won the $15 million assignment to introduce ExxonMobil, the merged entity of Exxon and Mobil oil companies. A print and TV campaign broke last week. DDB bested McCann-Erickson here, Exxon’s lead agency, a source said. (Continued on page 80)