Hotline

– 2 Shops Out of Everyready Search
NEW YORK–TBWA/Chiat Day and Bates Worldwide, roster shops of the Eveready Battery Co. in U.S. and Europe, respectively, are no longer part of the search for a shop to handle a new Energizer brand product being readied for a global launch, sources said. The St. Louis-based Eveready is thought to be testing ideas from two to four other shops, including Leo Burnett and DDB, both Chicago, sources said.
– Principal Calls in Publicis & Hal Riney
CHICAGO–The Principal Financial Group awarded its $25 million account to Publicis & Hal Riney here.