– 2 Shops Out of Everyready Search
NEW YORK–TBWA/Chiat Day and Bates Worldwide, roster shops of the Eveready Battery Co. in U.S. and Europe, respectively, are no longer part of the search for a shop to handle a new Energizer brand product being readied for a global launch, sources said. The St. Louis-based Eveready is thought to be testing ideas from two to four other shops, including Leo Burnett and DDB, both Chicago, sources said.
– Principal Calls in Publicis & Hal Riney
CHICAGO–The Principal Financial Group awarded its $25 million account to Publicis & Hal Riney here. The Des Moines, Iowa, company split with Brown Marketing Communications in Chicago leading to a review that also included Lowe, Lintas & Partners, Chicago, and Jordan McGrath Case & Partners/Euro RSCG, New York.
– KPC Gets a European Foothold
CHICAGO–Kupper Parker Communications in St. Louis has purchased a 30 percent stake in The Communications in Business Group Ltd., London, which will change its name to KPC and serve as the shop’s European outpost. CIB is a $40 million agency and also has offices in Milan and Dusseldorf, with travel, leisure and business-to-business specialties.
– Marc Advertising Buys Dallas Shop
DALLAS–Marc Advertising, Pittsburgh, has purchased Hadeler, Sullivan & Law, a $44 million Dallas agency, and merged it with LMS/MARC, the agency it acquired here last year. The new company, MARC USA/Dallas, will have $75 million in billings and employ 80 people. David Hadeler will serve as president and chief executive officer.
– CME Lines Up Qwest
CHICAGO–Qwest Communications assigned its $10-15 million consumer marketing communications account to Campbell Mithun Esty, Minneapolis. The business is not expected to affect the Denver-based Qwest’s brand-oriented work handled by J. Walter Thompson, New York.
– Gretzky Ices Bud Light
CHICAGO–Hockey great Wayne Gretzky has signed a multiyear deal with Anheuser-Busch to push Bud Light.
– 5 Remain in Giant Screen Picture
CHICAGO–Giant Screen Sports has five Chicago finalists in its search for an agency to promote an IMAX-style film featuring Michael Jordan. The Evanston, Ill.-based client is expected to assign its $8 million account this week. The large-screen format film, Michael Jordan to the Max, will premiere in May.
– Kelly, Scott and Madison Grabs Shoe Carnival
CHICAGO–After a two-year hiatus, Shoe Carnival has returned to Kelly, Scott and Madison’s client roster. The Evansville, Ind.-based chain of shoe stores has handed $20 million in media planning and buying duties to the Chicago shop. KSM handled Shoe Carnival for seven years before the client decided to consolidate its creative and media at Kupper Parker Communications. In October, the St. Louis shop launched TV spots for the retailer.