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Hoovers Selects Publicis in Mid America
DALLAS–The newly formed Publicis in Mid America has won the estimated $10-12 million advertising account of Hoovers Online, beating competitors TFA/Leo Burnett and Temerlin McClain. An official at the Austin, Texas-based client confirmed Publicis’ Dallas office won the account. “What we were most impressed with was their attention to our customer base,” said Hoovers spokesperson Jani Spede. “They did a lot of testing of creative concepts on focus groups.” Publicis’ international network will also be key, she added, as the online provider of company and business information begins its expansion in overseas markets.

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