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Hoovers Selects Publicis in Mid America
DALLAS–The newly formed Publicis in Mid America has won the estimated $10-12 million advertising account of Hoovers Online, beating competitors TFA/Leo Burnett and Temerlin McClain. An official at the Austin, Texas-based client confirmed Publicis’ Dallas office won the account. “What we were most impressed with was their attention to our customer base,” said Hoovers spokesperson Jani Spede. “They did a lot of testing of creative concepts on focus groups.” Publicis’ international network will also be key, she added, as the online provider of company and business information begins its expansion in overseas markets. Publicis group account director Brice Campbell led the pitch team that won the account. TFA/Leo Burnett is in Austin and Temerlin McClain is in Irving, Texas.
Texas Lottery Extends King Group’s Pact
DALLAS–After stating its intention to put a $6-8 million minority account up for review less than a year after awarding the business to The King Group, commissioners of the Texas Lottery chose instead to extend the agency’s contract by one year and cancel the planned review. A source said Dallas-based King Group principal Johnny King was allowed to make a presentation before the commission in Austin, Texas, and was subsequently awarded the contract extension.
San Antonio Tourism Review Is ‘Up in the Air’
DALLAS–The final showdown for the $4.6 million San Antonio Convention and Visitors Bureau account, scheduled for last Thursday, never took place. Three finalists–Bromley Communications, The Center for the Persuasive Arts and Inventiva, all San Antonio–were due to make presentations last week before the city council. Mayor Howard Peak, however, tabled the vote and called for a new review by the advisory commission, citing confusing results. The review committee had nominated Bromley Communications after reconfiguring its voting system. Bromley announces this week it will team with Inventiva in the new review. “It’s a question of wait and see,” said Bromley spokesperson Deborah Vallejo. “The council needs to determine what the next process will be. Several scenarios have been suggested, but it is still very much up in the air.”
Dallas, Houston PR Professionals Earn More
DALLAS–A new statewide survey of public relations professionals has revealed major compensation disparities among markets in Texas. Public relations practitioners in Dallas and Houston earn salaries ranging from 21-31 percent more than their counterparts in Fort Worth and San Antonio, and 34-42 percent more than Austin-based specialists. The compensation study, polling 2,400 professionals via a blind mail survey this spring, was conducted by the Public Relations Foundation of Texas, the not-for-profit, educational arm of the Texas Public Relations Association.
For the Record
Pyro Brand Development, Dallas, is the current agency of record for Hummer. The military-use vehicle is made by AM General, South Bend, Ind. [Adweek, July 31].