Sloves Talks to Potential Partners on Mercedes
NEW YORK–Marvin Sloves, who recently left Lowe & Partners/SMS, has approached several agency executives about teaming up to handle Mercedes, sources said. Sloves, who is very close to the client, denied he was shopping the business, but said he was entertaining consulting offers. Mercedes could not be reached at press time.
Super Bowl Plots for Apple, AmEx
NEW YORK–Apple Computer will return to the Super Bowl with an ad from TBWA/Chiat/Day, Playa del Rey, Calif. It depicts “Hal,” the computer villain from 2001: A Space Odyssey, in a spoof of the Y2K bug. Separately, Ogilvy & Mather’s spot for American Express will follow Jerry Seinfeld leaving the set of his old show “in search of reality,” said sources. In his travels, Seinfeld bumps into a variety of characters, including ex-New York Met Keith Hernandez, who appeared on his show.
New Global Account Director on Seagram
NEW YORK–TBWA/Chiat/Day has hired a new worldwide group account director on its Seagram Americas business, replacing James Nass, who will exit to take an account post at Messner Vetere Berger McNamee Schmetterer/Euro RSCG here. Nass’ successor is Tim Nicholls, 40, who will handle Seagram as well as the shop’s global Hasbro business, agency president Mary Maroun said. Nass, 43, will work on J.P. Morgan, Lean Cuisine and International Paper at MVBMS, sources said. The agency confirmed Nass’ hire, but declined to disclose his title.
Cliff Freeman to Defend Sauza Creative
NEW YORK–Allied Domecq Spirits USA in Old Greenwich, Conn., will conduct a review for the creative portion of its estimated $15 million Sauza tequila account now at Cliff Freeman and Partners here. Freeman, which handled the account for five years, will defend. No more than 10 contenders will pitch, a client rep said. Freeman’s “Life is Harsh” campaign has won several awards. The review is the latest since a client reorganization last year. Zenith Media here keeps media duties.
McCann In Talks With Hollywood PR Firm
NEW YORK–McCann-Erickson WorldGroup is in discussions with PMK about acquiring the Los Angeles-based public relations firm, the agency confirmed. If the deal is completed, sources said, PMK may be folded into one of the marketing services “corridors” under the McCann WorldGroup umbrella. Parent Interpublic Group of Cos. already owns talent agency Industry Entertainment.
Account Activity
GE Capital in Stamford, Conn., tapped Hill, Holliday Direct, Boston, to support the credit cards it provides to Home Depot, Disney and others. Billings were undisclosed Foxwoods Resort Casino named Trahan, Burden & Charles in Baltimore for creative duties on its $10 million account, over Ingalls in Boston and the team of Artustry Partnership and The Ad Store, both New York. Horizon Media, New York, handles media.