WPP Group Buys Stake in Brierley
DALLAS–WPP Group in London has purchased a 20 percent stake in Brierley & Partners, which makes its niche in developing customer loyalty programs for clients like Blockbuster and United Airlines. The amount of the cash deal, announced late last week, was not disclosed. President Hal Brierley remains the single largest shareholder in the organization. Mike Breslin, a representative for the Dallas-based direct marketing company, said the arrangement will allow Brierley & Partners access to the international client base of all WPP Group agencies. Breslin said the firm had received numerous overtures from other holding companies in the past. Brierley & Partners, which was founded in 1987, had 1998 billings of $220 million. It also has offices in Los Angeles, Chicago, New York, London, Tokyo and Hong Kong.
Fogarty Klein Wins Gulf Publishing
DALLAS–Fogarty Klein & Partners of Houston was appointed agency of record for the book division of Gulf Publishing Co., also located in Houston. Fogarty will handle national and regional media relations and promotions for Gulf, publisher of 100 recreational consumer and professional business management titles. Account billings were undisclosed.
Allyn Extends Reach to Austin Market
DALLAS–Allyn & Co., a corporate and political public relations firm here, is expanding its operations with the opening of an Austin, Texas, branch. The new Allyn office will be headed by Mona Taylor, most recently campaign manager for newly elected Texas Land Commissioner David Dewhurst. The agency has served clients such as Texas Utilities, the Texas Credit Union League and a number of state and federal Republican candidates.
GSD&M Introduces Texas Lotto Spot
DALLAS–GSD&M in Austin, Texas, has launched a new 30-second television commercial for the Texas
Lottery that seeks to increase waning interest in the twice-weekly lotto drawing. In “Birthday Card,” a man opens a greeting card from his grandmother, who has given him a $4 million check. The man smiles, then casually drops the check in the drawer, likely to be forgotten. “Hey,” states the following on-screen copy. “Four million dollars is a lot of money.” The ad is aimed at casual lottery players who do not buy tickets unless the minimum $4 million jackpot has grown to more substantial levels.
Dallas PRSA Picks Officers for ’99
DALLAS–The Dallas chapter of the Public Relations Society of America has elected new officers for 1999. Chosen were president Duncan Muir, J.C. Penney; president-elect Robbin Wilson Wells, Dallas Market Center; vice president Ken Benson, Ken Benson & Associates; treasurer Meg Frainey, Texas Girl Scout Council; and secretary Lisa Bridwell, Electronic Data Systems.