Publicis to Absorb U.S. Unit
CHICAGO–Publicis SA in Paris intends to absorb its U.S. unit, Publicis Communication, according to executives at the parent company. The stock swap means True North Communications here will own an 8.8 percent stake in the parent rather than its current 26.3 percent stake in the unit. TN issued a statement stating the plan “enables us to take the final step of unwinding” with Publicis SA and “to liquidate our position with Publicis Communication.” Under terms of the separation agreement the two companies signed last year, TN can sell its Publicis shares after Dec. 31 and is expected to do so.
Leap Exec Takes Control of YAR
CHICAGO–Leap Partnership president Tom Sharbaugh has been named acting president of parent The Leap Group’s YAR Communications, an ethnic marketing shop in New York, following the departure of YAR’s founding principals, Yuri and Anna Radzievsky. YAR creative director Patricia Dunigan and operations director Elisabeth Mantello also left the agency in the wake of The Leap Group’s sale of YAR’s AT&T business to Young & Rubicam, which also purchased Leap’s One World Communications division and the Kang & Lee unit of One World. Ted Xistris, a creative partner at The Leap Partnership, was named creative director at YAR. He and Sharbaugh continue to hold their positions at Leap Partnership as well.
Kellogg Unveils Ensemble Line
CHICAGO–Kellogg Co. has launched a new line of foods, all carrying the Ensemble brand name. The line includes frozen pasta entrees, dry pasta, bread, cookies, cereals, snack cakes and potato crisps, all containing soluble fiber, which has been shown to reduce cholesterol levels. The line will be available in five Midwest states in March and will be rolled out nationally by the end of next year. Young & Rubicam, New York, is handling the introduction for Battle Creek, Mich.-based Kellogg. No budget was disclosed.
2 Shops Land Baseball Work
CHICAGO–Major League Baseball has served up project assignments to two agencies. Vigilante, the New York-based urban marketing agency established by Leo Burnett, will create a 1999 campaign commemorating the 25th anniversary of Hank Aaron’s home run record and also will work on fan advertising assignments. Waylon Ad in St. Louis will develop a Major League Baseball/Boys & Girls Club campaign. The work from both agencies will be part of MLB’s in-game advertising inventory, airing next season during Fox Sports, ESPN and NBC broadcasts.
For the Record
The story about Chicago agency Sturm Rosenberg King’s reorganization [Adweek, Nov. 2] should have mentioned that Arthur C. Sturm Jr. heads the Product Marketing Group, while Rob Rosenberg was named managing director of its Provider Marketing Group.