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Trahan, Madison Emerge in Bermuda Pitch
ATLANTA–Two more agencies have joined the crowded field of shops pursuing the Bermuda Department of Tourism’s $12 million ad account. The incumbent, New York’s DDB Needham Worldwide, was invited, but is not participating. Sources said Trahan, Burden & Charles in Baltimore and T.G. Madison in Atlanta were on the list of shops invited to submit credentials, a roll call that included nearly 20 agencies.
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