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Saatchi Launches Camry Solara
LOS ANGELES–Saatchi & Saatchi here will employ the themeline “It’s for you” in a new campaign supporting the launch of Toyota’s new Camry Solara coupe. The strategy behind the estimated $30 million campaign, which breaks this week, is to “give people permission to indulge themselves a little,” said executive creative director Joe McDonagh.

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