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Saatchi Launches Camry Solara
LOS ANGELES–Saatchi & Saatchi here will employ the themeline “It’s for you” in a new campaign supporting the launch of Toyota’s new Camry Solara coupe. The strategy behind the estimated $30 million campaign, which breaks this week, is to “give people permission to indulge themselves a little,” said executive creative director Joe McDonagh. Toyota expects the new sporty coupe to bolster Camry’s position as the nation’s best-selling nameplate.

Reviews Roundup … Sit Back and Relax
Relax the Back Stores, El Segundo, Calif., a retailer of therapeutic products and educational items to alleviate back pain, is looking for a shop to handle its $2 million account, confirmed Catherine Bension, senior partner of Select Resources International, the Los Angeles consultancy conducting the search. Materials from contacted shops are due by the end of next week. … Allied Domecq is expected to assign creative duties on its $5-10 million Canadian Club brand to Publicis & Hal Riney, San Francisco, sources said. Doe-Anderson, Louisville, is the other finalist. The Southfield, Mich.-based client and agencies said last week that no decision had been made. Incumbent DDB Needham, New York, did not participate in the review. … Bozell Worldwide in Mountain View, Calif., and Euro RSCG DSW Partners in Salt Lake City are among the semifinalists in the review for Progress Software’s estimated $3-5 million account, according to Judy Neer, a representative of Pile and Co., the Boston consulting firm conducting the search. The Bedford, Mass.-based software maker plans to consolidate most of its business at a single shop.

Kovel Kresser Giving Playboy a Lift
LOS ANGELES–Kovel Kresser & Partners, Venice, Calif., is breaking a series of new print ads for Playboy Enterprises, including one showing a young man with a bottle of Viagra sticking out of his back pocket. “What’s up?” asks the copy. “Plenty these days.” Playboy corporate vice president Cindy Rakowitz said “the message is that everybody’s talking about [Viagra], and probably everybody’s using it,” including “younger men.” Officials at Pfizer in New York, which markets the drug, could not be reached for comment. The campaign’s theme is, “Life, liberty and the pursuit of dreams.”

TBWA Chiat/Day Wins Emmy for Apple
NEW YORK–TBWA Chiat/Day’s “Think different” spot for Apple Computer has won an Emmy for Outstanding Commercial from the Academy of Television Arts & Sciences. Senior producer Jennifer Golub, who directed, produced and co-art directed the spot, was among the staffers from the agency’s Venice, Calif., office accepting the award Aug. 29 in Pasadena, Calif.

Hampel Connects With Internet Magazine
SAN FRANCISCO–Hampel/Stefanides, San Francisco, has been retained by The Industry Standard to handle the publication’s estimated $1 million ad account.