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PepsiCo Narrows Search to 2 Contenders
NEW YORK–BBDO and Grey Advertising, both in New York, have been identified by sources as finalists in the review for PepsiCo’s estimated $170 million consolidated U.S. media planning and buying account. TN Media, Chicago, and DDB Needham, Dallas, have been eliminated.
Wells to Launch New Tagline for Heineken
NEW YORK–Wells BDDP here has created a new tagline for Heineken USA: “Heineken: Seek the truth. Brewed true since 1886,” sources said. It will replace, “Everything you hear is as authentic as their beer.” Wells has had difficulty getting a TV campaign approved by the client, sources said. Heineken and Wells officials could not be reached. The White Plains, N.Y.-based company spent $10 million on advertising from January through September 1997, according to Competitive Media Reporting.
Warwick Lands Panasonic Shavers Account
NEW YORK–Warwick Baker O’Neill here won the estimated $6-8 million account for Panasonic’s women’s and men’s wet/dry shavers. Contenders included New York shops Publicis/Bloom and Hampel/Stefanides. Poppe Tyson here resigned the account in August. Secaucus, N.J.-based Panasonic is a division of Matsushita Electric Industrial Co in Osaka, Japan.
Reebok Adds Berlin, Cameron to Its Roster
NEW YORK–Reebok International has awarded advertising responsibilities for its running-related products to Berlin, Cameron & Partners, client representative Dave Fogelson confirmed. The New York shop was selected following a review that included Lowe & Partners/SMS and McCann-Erickson, sources said [Adweek, Dec. 22]. The agency’s first work, scheduled to break in February, will support the client’s DMX technology, Fogelson said. To pitch the business, the agency parlayed a relationship with John Wardley, an advertising executive at Reebok, who previously worked at BC&P client Coca-Cola.
APL Media Director Departs for Y&R
NEW YORK–Paul Woolmington has resigned as worldwide media director at Ammirati Puris Lintas here, a company representative confirmed. Woolmington will take a top-level international media post at Young & Rubicam, possibly holding the title of chief media officer, sources said. Sources said it was undetermined who, if anyone, would replace Woolmington at APL. Executives at both agencies could not be reached.
Dacey Tapped as Executive Vice President at BPI
NEW YORK–Mark A. Dacey, president of Adweek Magazines and senior vice president of its parent company, BPI Communications Inc., has been promoted to executive vice president of BPI. Adweek Magazines publishes Adweek, Brandweek, Mediaweek, Shoot, MC, Luxe, the Infomercial Sourcebook and New Product News, and recently acquired the Clio awards.