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DSI Toys Shifts to Active International
DALLAS–Houston-based DSI Toys last week awarded its estimated $10 million advertising account to Active International, Pearl River, N.Y., ending a five-month review. The company had declined to comment throughout the selection process. Among the shops that surfaced as contenders during the review were: W.B. Doner & Co., Cleveland; Bozell and D’Arcy Masius Benton & Bowles, both New York; and McCann-Erickson, Houston. Sive/Young & Rubicam, Cincinnati, was the incumbent.
Morales Halts ‘Misleading Infomercials’
DALLAS–Texas Attorney General Dan Morales, along with Attorneys General of eight other states, obtained a court order last week that required Talk America Inc.
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