A Deutsch, Campbell Step to Plate for HomeRuns
BOSTON–Deutsch and Campbell-Ewald have emerged as finalists for the $10 million account of grocery delivery service Deutsch, pitching through its offices here and in New York, and Campbell-Ewald, Warren, Mich., will make final presentations later this month. The client in Somerville, Mass., is looking to expand beyond its local base and is seeking a resource with broad branding experience. Creative boutique Connelly & Partners, Boston, and buying service PGR Media, Providence, R.I., handled the business.
A CareGroup Puts $3-4 Mil. Account Into Review
BOSTON–CareGroup has launched a review for its $3-4 million advertising account. The network, which consists of six hospitals in Massachusetts, was represented by Haggman for the past eight years. The Manchester, Mass. agency has declined to participate in the review. Pile and Co., Boston, is overseeing the agency search, but a list of competitors is not expected to be available until mid-July.
A Personnel Roundup
BOSTON–Bozell Kamstra, Danvers, Mass., hired Chris Lauterbach as media director for the New England region. Lauterbach previously worked at agencies including Young & Rubicam and Avrett, Free & Ginsberg … Hill, Holliday, Connors Cosmopulos, Boston, hired Trish Kyle as senior vice president of organizational development and human capital, heading up human resources. Kyle, formerly with Earle Palmer Brown, New York, replaces Lisa Zankman … Trinity Communications, Boston, added to its board of directors Liam Shannon, creative director; Shelley Wisniewski, director of interactive media; Traci Hammond, director of public relations; and Jennifer Harrington, director of business development.
A New Campaign Roundup
BOSTON–FleetBoston Financial last week launched an $18 million campaign in Massachusetts, New York and New Jersey for its HomeLink online banking product through Hill, Holliday, Connors, Cosmopulos, Boston … Arnold Communications, Boston, has launched an estimated $7 million push for longtime client FootJoy featuring the popular “Sign Boy” character developed last year … Mullen, Wenham, Mass., unveiled a branding effort for Newton, Mass.-based, a unit of Fidelity Investments … Allen & Gerritsen, Watertown, Mass., has unveiled its first branding ads for financial services provider OneCore, Bedford, Mass. … Holland Mark Edmund Ingalls, Boston, last week broke a national advertising campaign designed to increase awareness of Polaroid Corp.’s B2B imaging product line and generate interest in its new B2B Web site. The campaign includes print and online banner advertising and direct mail and features the copy line “One of the many imaging solutions you didn’t expect from Polaroid.” … Trellix, which provides software and services for easy-to-create Web sites, broke a $2.5 million campaign, which includes rich e-mail, print and three 60-second commercials created by Ellenson Group, New York. Tagged “Tell the World,” spots are being sent to 200 dot-com executives identified by the Concord, Mass., company as potential partners.