hotline

A Bullhorn Parts With Deutsch Boston BOSTON--Following the end of its three-month contract with Deutsch Boston, creative placement site Bullhorn.com, Boston, has parted with the eight-person outpost and launched a review. Pitching the $3-5 million account are Holland Mark Edmund Ingalls, the team of Connelly & Partners and Blue 22, all Boston, Philip Johnson Associates, Cambridge, Mass., and possibly others. A decision is expected to be reached in mid-July. A Toth Develops Ads for Nautica Jeans, Fragrance BOSTON--Toth Brand Imaging has developed two new campaigns for Nautica. Print ads to promote the launch of the New York company's women's jeans feature actress Shannon Elizabeth, who portrayed exchange student Nadia in American Pie, as well as other models, at a homecoming. Shot by Noe Dewitt, ads from the agency in Concord, Mass.,will debut in the August issues of Cosmopolitan, Elle, Harper's Bazaar, InStyle, Marie Claire and Vogue. The agency has also developed ads to support the upcoming launch of a new Nautica scent, Latitude Longitude. A Reebok Launches Campaign Tied to Shaft BOSTON--Reebok has paired up with Paramount Pictures to link its Reebok Classic shoes to the current remake of Shaft. Print ads shot by photographer Bert Stern show Samuel L. Jackson as the hip investigator wearing a trench coat and sneakers. Copy reads "ShaftClassic. In theaters this summer." Ads recently broke in publications such as Code, Teen People, Talk and Vibe. The New York office of London-based Bartle Bogle Hegarty developed the Classic campaign. A Bozell Kamstra Asks 'What Is Tyco Doing Today?' BOSTON--Bozell Kamstra has launched a television and print-based branding campaign for Tyco International, Exeter, N.H. The shop in Danvers, Mass., has developed ads focusing on the client's five areas of expertise: healthcare, fire and security services, flow control, electronics and telecommunications. In a series of TV commercials and print spreads, each focused on a different market niche, a question is asked and answered: "What is Tyco doing today? Working in your world." A Hotline Roundup BOSTON-- Woolf Associates, Boston, appointed former Ocean Spray Cranberries chief operating officer Kevin Murphy as its CEO. He replaces Larry Moulter, who left last month for a post as chief marketing officer at Mirror Image Internet, Woburn, Mass ... CGN Marketing & Creative Services, Boston, appointed former Wallwork Curry Sandler pros Mark Bappe as senior art director and Jay Courtney as senior copywriter ... Loislaw.com, Van Buren, Ark.,which provides lawyers, judges, law students, corporate legal departments and consumers with legal research materials via a Web browser, has announced that it will use Andover, Mass.-based Engage Business Media Services to sell advertising for its site ... Joe Burnieika, a partner in recently defunct shops McKay Communications and Harborside Communications, has taken on a position as managing director of public relations at Devine & Pearson, Quincy, Mass.

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