A MySimon.Com Says Burnett for Advertising
CHICAGO–E-commerce site has tapped Leo Burnett here to handle its $15 million advertising account after a review, sources said. Advertising from the site’s previous agency, Bigelo & Partners in San Francisco, used a computer-generated character, Simon, to help personify the site, which allows users to comparison shop. The campaign was tagged, “Shopping beyond compare.” Officials from Burnett declined comment.
A Edward Jones Huddles With 5 Shops
CHICAGO–Investment firm Edward Jones is talking to five agencies regarding its $5-10 million advertising account, sources said. Contenders were not known, but sources said the search is limited to Chicago and St. Louis, where the company is based. The firm’s most recent known shop was Momentum in St. Louis.
A CL Unveils Campaign to Brand Advertising
CHICAGO–Carmichael Lynch’s campaign for the American Advertising Federation will use logos of popular brands to tout the power of advertising. The print campaign will feature recognizable brand logos with the word “advertising” replacing the brand names, agency officials said. Sunkist Growers is the first company to sign on to the campaign, which will be tagged, “Advertising: The way great brands get to be great brands.” No break date has been set. The Minneapolis agency was awarded the account last June.
A General Mills Allies for Internet Research
CHICAGO–General Mills and MarketTools have formed a strategic alliance to conduct consumer research through the Internet. Officials with the Minneapolis food company said the partnership will allow them to conduct more efficient research and get more candid responses. The two companies are also expected to form a separate company that will conduct similar research for other companies worldwide. Terms were not disclosed.
A Berline Group Named Agency for BoRics
DETROIT–The Berline Group was named agency of record for the BoRics discount hair salon chain without a review. The Bloomfield Hills, Mich., agency has developed broadcast ads on a project basis for BoRics, Windsor, Ontario, for almost 20 years. The chain now has more than 375 shops in Canada and 28 states. The estimated $2 million assignment includes creative, media buying and public relations.
A D’Arcy Takes ‘Power of &’ to Races, Golf Course
DETROIT–D’Arcy Masius Benton & Bowles is extending its “Power of &” campaign for Cadillac with two spots based on the brand’s sponsorship of the 24 Hours of LeMans auto race and PGA Senior Golf Tournament. The spots feature the Cadillac Northstar LMP in unusual driving situations. The spot debuted during weekend race coverage and will run on ESPN’s PGA Senior Golf coverage throughout the season.
A Adweek New York HQ Moves
NEW YORK–Adweek’s New York offices have moved. The new address is 770 Broadway, New York, NY 10003. The phone is (646) 654-5220