A Ford Delays Ads Until Strike Is Settled
LOS ANGELES–The striking actors’ unions scored a major victory Wednesday as the Ford Motor Co.
confirmed it has not shot and will not shoot commercials for its 2001 line of cars and trucks until the actors’ strike is settled. Ford, one of the nation’s leading advertisers, logged more than $600 million in media expenditures in 1998. The automaker is also a leading member of the Association of National Advertisers, the organization that negotiates commercial contracts with the Screen Actors Guild and the American Federation of Television & Radio Artists.
A CME Picks Up H&R Block
CHICAGO–Campbell Mithun Esty was awarded H&R Block’s $100 million global-marketing account over finalist DDB, Chicago. Minneapolis-based CME succeeds Young & Rubicam, which did not participate in the review. Media buying remains at The Media Edge in New York. The Kansas City, Mo.-based company also tapped Dieste & Partners in Dallas to handle its Hispanic marketing account, estimated at $3-5 million.
A Initiative Media Names Regional Heads
NEW YORK–Initiative Media North America has named Carolyn Bivens and Jim Bell managing directors, effective immediately. Bivens will be responsible for managing Initiative Media offices in the West and Northwest regions. Bell will be responsible for managing Initiative Media offices in the central, Southeast and Northeast regions. In addition, Lawrence Orell was named executive vice president and general manager of Initiative Media’s New York office.
A AMC Selects DiNoto Lee
NEW YORK–DiNoto Lee here has landed creative duties for American Movie Classics. Billings were not disclosed, but sources pegged them at $5-10 million. AMC spent less than $1 million last year, down from about $7 million in 1996, according to Competitive Media Reporting. Creative will take the form of TV and radio spots and print and outdoor ads, said agency partner Esther Lee.
A TIA Web Site Taps The Lord Group, Media Edge
NEW YORK–The nonprofit Travel Industry Association of America has hired The Lord Group and The Media Edge, both of New York, to handle the campaign for their new Web site,, launching in August. The Lord Group will handle all advertising duties, while the Media Edge is in charge of media planning, buying and placement. The account will be funded on a pay-by-play basis by U.S. travel companies and destinations.
A Splits With Deutsch Boston
BOSTON–Following the expiration of its three-month contract with Deutsch Boston, creative-procurement site has put its $3-5 million advertising account in review. Agencies pitching the business include Holland Mark Edmund Ingalls, the joint team of Connelly Partners and Blue 22, all in Boston, Mass., and Philip Johnson Associates, Cambridge, Mass., among others. A decision is expected by July 15.