– Point Group Introduces Residential Community
DALLAS–The Point Group has been selected by
International Consolidated Investors (ICI) to promote a maintenance-free, “lifestyle-living” community. Phoenix-based ICI has partnered with Carlson Companies, parent of Radisson Hotels and Carlson Wagonlit Travel, on the new real estate venture, which combines year-round residential housing with full-service, resort-style hospitality. The first development, Carlson Park, will be built in the hills surrounding San Antonio. The Dallas shop has already developed a branding strategy and designed collateral materials. It will roll out a campaign in mid-July. The primarily print effort will target middle-aged professionals in major cities in the Southwest. Annual billings were undisclosed.
– Wyndham, Trane Check Out of Richards
NEW YORK–The Wyndham International hotel group this week reviews finalists for its $35 million account, most recently with The Richards Group. Contenders are TBWA\Chiat\Day, Playa del Rey, Calif., and Kirshenbaum Bond & Partners, New York, sources said. Separately, American Standard division Trane Co. has moved its business-to-business heating and cooling account from Richards in Dallas to Carmichael Lynch. Trane awarded its $5 million account to the Minneapolis agency after an informal review, said CL president John Colasanti.
– American Airlines to Tout New Flagship Suite
NEW YORK–American Airlines will again use roomier seating to distinguish its brand as it readies new advertising for its Flagship Suite and Business Class services. The carrier will run TV and print ads, from Temerlin McClain in Irving, Texas, and direct mail as early as late summer touting new cabin amenities aimed at increasing passenger comfort in addition to its roomier coach class. Flagship Suite–the first-class section located in the center of the plane–features the industry’s first swivel seat. It enables passengers to face colleagues for meetings or their private work space by the window. The seat can be adjusted flat for sleeping, and the suite includes a computer power port, modem, satellite phone, dining table and ottoman. Business Class will be reconfigured to add 10 to 12 inches of seat legroom. Flagship will be integrated in trans-Atlantic aircraft starting in August, followed by the trans-Pacific and cross-continental fleets. Business Class is being installed as part of American’s $70 million overhaul of coach. The Fort Worth, Texas-based airline’s ad expenditures totalled $15 million during the first two months of 2000, according to Competitive Media Reporting.
– Navy Joins Ranks of Military Branches in Review
NEW YORK–The U.S. Navy is launching a review of its $50-70 million account now split principally between Omnicom Group shops BBDO Worldwide and Rapp Collins Worldwide. Questionnaires will be distributed this week, said sources, who pointed to a notice on a governmental Web site earlier this month. The process is being led by Commander Tim Howington in Memphis, Tenn. Like the Army and Air Force, this review appears to be triggered by the Pentagon’s desire to shift to performance-based compensation.