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Wrigley Commits $11 Mil. to PSAs
CHICAGO–The Wm. Wrigley Jr. Co. is committing $11 million in media buys over five years to a national public service campaign for the nonprofit Health Watch Information and Promotion Service. Themed “Stand up for your life,” the campaign includes a 30-second TV spot and 30-second radio spots. Created by Wrigley agency BBDO Chicago, the campaign is targeted at minority teens. The PSAs will be piggybacked on TV with a Wrigley Doublemint gum spot.
Ketchum Assigned Zippo Account
CHICAGO–Ketchum Advertising in Pittsburgh was named agency of record for Zippo Manufacturing Co.’s
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