Wrigley Commits $11 Mil. to PSAs
CHICAGO–The Wm. Wrigley Jr. Co. is committing $11 million in media buys over five years to a national public service campaign for the nonprofit Health Watch Information and Promotion Service. Themed “Stand up for your life,” the campaign includes a 30-second TV spot and 30-second radio spots. Created by Wrigley agency BBDO Chicago, the campaign is targeted at minority teens. The PSAs will be piggybacked on TV with a Wrigley Doublemint gum spot.
Ketchum Assigned Zippo Account
CHICAGO–Ketchum Advertising in Pittsburgh was named agency of record for Zippo Manufacturing Co.’s $5-8 million account, succeeding Sirianno Associates, Amherst, N.Y. Ketchum will create a branding campaign for the lighter company to break this fall in the U.S. and in overseas markets in 1999.
DDB Takes Tyson Message to Print
CHICAGO–A new print campaign for Tyson Foods from DDB Needham Chicago positions the prepared chicken products, from Chick’n Chunks to Breast Tenders, as the perfect solution for parents too busy to spend much time in the kitchen. Tyson’s “We’re chicken” tagline remains. The advertising breaks in April issues of women’s, health and general interest magazines.
Draft Gains Holiday Inn Role
CHICAGO–DraftWorldwide here was named agency of record for Holiday Hospitality’s Priority Club Worldwide, the guest rewards program of the Atlanta-based company’s lodging units, including Holiday Inn. Billings were not disclosed.
New Tag on Levi’s Dockers
SAN FRANCISCO–Foote, Cone & Belding here breaks a new national TV campaign today for Levi Strauss & Co.’s Dockers brand. The effort features a new tagline, “One leg at a time,” replacing “Nice pants.”
JWT Launches New Bandai Pets
CHICAGO–J. Walter Thompson here breaks new TV spots today for Bandai America’s expanded line of virtual pets. A spot for DigiMon digital monsters targets boys; a spot for Tamagotchi Angels is directed at girls.
Publicis Designee Leaves TN Board
CHICAGO–Lazard Freres investment banker Ali Wambold resigned his seat on the True North Communications board of directors last week. He had been the designee of Publicis Communication, Paris. Following TN’s acquisition of Bozell, Jacobs, Kenyon & Eckhardt in December, Publicis’ stake in TN has fallen to 11 percent, below the 18 percent mark that mandated representation on TN’s board. Publicis chairman Maurice Lƒvy informed TN last month that the French agency does not intend to acquire enough TN stock to merit slating a designee for election to the board at this year’s shareholders meeting on May 13.