– FCB Withdraws From Penney’s Review
CHICAGO–FCB Worldwide has dropped out of the pitch for J.C. Penney’s $100 million account after an initial meeting revealed significant differences in strategy, the agency said. Incumbent Temerlin McClain in Dallas, like FCB a True North Communications company, is not participating in the review. A True North representative estimated lost revenues on an annualized basis to be $8 million. Agencies that remain in contention for the mass merchant’s advertising business are BBDO Worldwide, McCann-Erickson and Saatchi & Saatchi, all New York, and DDB’s Chicago and Dallas offices.
– Makos Recruits Employees for
DALLAS– has selected Makos Advertising, Marketing and Design to launch a personnel recruitment campaign to attract 100 new employees. Headquartered in Austin, Texas, operates a volume discount Internet purchasing service for business clients. The first print and radio advertising from Austin-based Makos broke last month in the Austin and Dallas/Fort Worth markets.
– Direct Impact Gets B-to-B Job From PRT
DALLAS–PRT Group has hired marketing communications agency Direct Impact for a business-to-business assignment. Austin, Texas-based PRT is an application services integrator specializing in e-commerce. Direct Impact is also located in Austin. Project billings were not disclosed by either party.
– Targetbase Adds Management Consultancy
DALLAS–Targetbase, a direct marketing agency specializing in customer relationship management (CRM), has created a new CRM consulting division. Senior vice president Sandra Grace, who has 25 years experience in in CRM, management consulting, and the travel and transportation industries, has been tapped to lead the new business unit. Targetbase, headquartered in Irving, Texas, was acquired last year by Omnicom, along with sister agency M/A/R/C.
– Coffee/Black Helps Make-A-Wish Foundation
DALLAS–Coffee/Black Advertising has produced a new public service announcement for the Make-A-Wish
Foundation and its annual fundraising event, Wish Night 2000. Coffee/Black partner Jim Sykora supervised the production of the piece, which includes his daughter Ellen among the Make-A-Wish kids. The Sykoras were introduced to the charity when Ellen was five and began a series of operations and treatments for a brain tumor. The Make-A-Wish commercial, which features Channel 11 news anchor Tracy Rowlett, will be aired by Dallas television and radio stations over the next few weeks. Coffee/Black Advertising is based in Dallas.
– Stone & Ward Acquires Telecom Client
DALLAS–Adelphia Business Solutions has named Stone & Ward its public relations agency for the Arkansas and Missisippi markets. The Little Rock, Ark.-based client offers local and long-distance telephone, Internet and data services to businesses. Stone & Ward is also located in Little Rock.