– CornerHardware.com Shops $70 Mil. Account
LOS ANGELES–CornerHardware.com, an online retailer of home-improvement goods and services, has contacted agencies about handling its estimated $70 million account, said sources. The year-old company, co-founded by former Eagle Hardware & Garden president and CEO Richard Takata and former Montgomery Securities executive Peter Hunt, is talking to undisclosed shops with dot.com experience. The San Francisco client could not be reached at press time. There is no incumbent.
– Credit Suisse Set to Award Account to KB&P
NEW YORK–Kirshenbaum Bond & Partners here is believed to have won the corporate image assignment for Credit Suisse First Boston, a new assignment, after a competitive review involving undisclosed agencies. Sources have put billings for the business at $40 million. The client and agency could not be reached at press time.
– Digitas to Begin Trading This Week
BOSTON–The first public trading of shares in Digitas is set to begin Tuesday. Listed on the Nasdaq exchange as DTAS, the Boston-based Internet marketing services company plans to issue 9.3 million shares of common stock at $18-20 a share. The lead underwriter is Morgan Stanley.
– Scarpelli Takes Over DDB U.S. Creative
CHICAGO–Bob Scarpelli was named U.S. chief creative officer for DDB Worldwide, the first person to fill a national creative leadership role at the agency since Roy Grace was executive creative director for the agency’s U.S. operations from 1983 to 1986. Formerly vice chairman and chief creative officer of DDB Chicago, Scarpelli will remain in Chicago and run that office’s creative output, in addition to all other U.S. offices.
– Guarascio to Return to GM This Week
DETROIT–Phi Guarascio, vp, advertising and corporate marketing at General Motors, is expected to return this week, at least temporarily ending speculation he would not return after heart surgery. GM is also expected to confirm this week the appointment of Michael O’Malley [Adweek, Feb. 14] as Cadillac division general manager. Most recently North Central region general manager, O’Malley is expected to be succeeded by Peter Gerosa, currently general manager, Northeast region. GM also is close to announcing a settlement with dealers in a dispute over the new regional structure, sources said.
– Account Activity
Horizon Media, New York, added two accounts totaling $10 million. Franklin Lakes, N.J., pharmaceutical marketer BD (formerly Becton Dickenson) tapped the shop to handle its diabetes products without a review. Madison Square Garden Network awarded the shop its TV and out-of-home media account after a review. … BroadServe is expected to name an agency this week for first-time ad duties to handle its estimated $10-15 million account, sources said. Finalists include ThirstyEye and DiMassimo Brand Advertising, both New York. Kirshenbaum Bond & Partners and Ogilvy & Mather, both New York, had also been contacted, a source said. (Continued on page 64)