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- Scarpelli Put on Top of DDB U.S. Creative CHICAGO--Bob Scarpelli was named U.S. chief creative officer for DDB Worldwide, the first person to fill a national creative leadership role at the agency since Roy Grace was executive creative director of its U.S. operations from 1983 to 1986. Scarpelli, formerly vice chairman and chief creative officer of DDB Chicago, will remain in Chicago and in charge of that office's creative product, in addition to all other U.S. offices. Scarpelli, 47, has been at the agency since 1977 when he started as a copywriter at what was then Needham Harper. - 2 Midwest Shops Chase Good Wood LOS ANGELES--Wood is Good, a coalition of lumber and paper companies, has selected a short list of agencies in its $10-15 million review. They are: Bozell, Chicago; Campbell Mithun Esty, Minneapolis; Roche Macauley & Partners, Toronto; Asher & Partners, Los Angeles; Dailey & Associates, West Hollywood, Calif.; Mering & Associates, Sacramento, Calif.; and WongDoody, Seattle. Select Resources International, Los Angeles, is the consultant. It is a new assignment. - BDM Name Change Appears Imminent CHICAGO--Executives from The Leo Group and The MacManus Group are expected to announce the name of their new holding company at a news conference Tuesday. Since the two agencies announced their intentions to merge in November, the organization has been using BDM Inc. as a temporary moniker. Agency executives declined to comment on the new name. - Burnett, FCB Walk on New Business CHICAGO--Two Chicago shops bowed out of major reviews last week. Leo Burnett representatives declined comment on reasons the agency dropped out of the review for Compaq Computer's $300 million account. FCB Worldwide dropped out of the pitch for J.C. Penney's $100 million account after an initial meeting revealed significant differences in strategy, the agency said. - O'Malley To Get Cadillac Post; Guarascio to Return DETROIT--General Motors is expected to confirm this week the appointment of Michael O'Malley [Adweek, Feb. 14] as Cadillac division general manager. O'Malley, who was most recently North Central region general manager, is expected to be succeeded by Peter Gerosa, currently general manager of the Northeast region. GM also is reportedly close to announcing a major settlement with dealers in a dispute over the new regional structure. Also at GM, Philip Guarascio, advertising and corporate marketing vice president, is expected to return this week, at least temporarily. - Burnett Debuts Crayola Campaign CHICAGO--Leo Burnett links childhood creativity and adult success in its first campaign for Binny & Smith's Crayola crayons breaking this week. The tagline is, "It starts here." - For The Record The Creative Department won 34 awards, six of them Addys, in the Cincinnati Addys [Adweek, Feb. 21].

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