A Alaska Airlines Grounds Ad Campaign
LOS ANGELES–Alaska Airlines has pulled ads focusing on passenger service off the air following the crash of one of its planes off the coast of Southern California. Pulling ads is customary after such incidents. The airline launched the campaign just a few weeks ago via WongDoody. Executives of the Seattle agency said they were uncertain when the effort might resume.
A Citron Haligman Bedecarre Lands
SAN FRANCISCO–Citron Haligman Bedecarrƒ, San Francisco, won the estimated $40 million account for after a review. First ads are due in March. The site is aimed at home sellers and provides listing services and advice for a fee.
A Gives Suissa Miller a Turn
LOS ANGELES–, an Internet computer products and services company, has retained Suissa Miller as its agency. Billing figures were not immediately available. The Los Angeles shop had been handling ad duties for Global PC since 1998. Global has since been acquired by MyTurn. Suissa Miller will produce regional and national campaigns for the Alameda, Calif., client.
A FJCandN Lands First Security Corp.
LOS ANGELES–Salt Lake City-based FJCandN will handle the ad account of First Security Corp., which recently merged with Zions Bancorp. Billings are estimated at $10-15 million. The merger of the two banks is expected to create the West’s second-largest independent bank holding company.
A New York, New York Inks Deal With Merica
LOS ANGELES–The Merica Agency, which has done project work for the New York, New York Hotel Casino, has signed a contract making it the property’s agency of record. A sister resort of the MGM Grand Hotel Casino, New York officially awarded its $5 million account to Merica, also in Las Vegas, last week. The agency is readying a radio, print and outdoor campaign.
A RPA Eyes BP/Amoco-Arco Merger Trouble
LOS ANGELES–The Federal Trade Commission’s
vote last week to seek an injunction blocking the proposed $27 billion merger of BP/Amoco and Arco may be good news for Arco agency Rubin Postaer and Associates. BP/Amoco last year awarded consolidated ad duties to Ogilvy & Mather, New York, and sources had speculated a BP/Amoco-Arco merger would send the $30 million Arco-AMPM minimarket account, now at RPA, Santa Monica, Calif., to O&M as well. RPA president and CEO Gerry Rubin called “premature” any speculation that the account would move should the merger go ahead.
A SFM Media/MPG Boards Airline Alliance
LOS ANGELES–Global media agency MPG Worldwide added the estimated $30 million media planning and buying account for the new airline marketing alliance among Air France, Delta Airlines, Aeromexico and Korean Air, sources said. The assignment includes at least $10 million in U.S. billings that will be handled by the Madrid-based agency’s domestic arm, SFM Media/MPG in New York