A Anthem Nixes 3 Shops
BOSTON–Three shops have been cut from Anthem Blue Cross/Blue Shield’s $10-12 million review. Out are O’Neal & Prelle, Hartford, Conn.; Northlich, Cincinnati; and Ogilvy & Mather, Chicago. O’Neal & Prelle handled advertising in Connecticut until the Indianapolis, Ind.-based
insurer decided to consolidate ad accounts. Remaining in the review are incumbent HMS Partners, Columbus, Ohio; Bates Midwest, Indianapolis; and Wyse Advertising in Cleveland.
A Doner Drops Out of Officemax
DETROIT–Doner has dropped out of two reviews being conducted by Officemax, an agency representative said. Publicis & Hal Riney, Chicago, is the only agency known to be still in the review for the retailer’s $45 million account, as incumbent Campbell-Ewald, Warren, Mich., is not defending. The Shaker Heights, Ohio-based company is conducting a separate review for its $15 million business. Doner is also checking out of that review. Other participants are undisclosed. The company declined comment.
A Newly Formed DDB Corbett Gets Vaniqua
CHICAGO–DDB Corbett, a joint venture of Omnicom Group shops Frank J. Corbett and DDB, has been named agency of record by Bristol-Myers Squibb and Gillette for Vaniqua cream, the agency said. DDB Corbett will be a Chicago-based direct-to-consumer healthcare shop.
A FCB Aligns DaimlerChrysler Media
CHICAGO–FCB Worldwide and CIA Media Network have launched an European media buying initiative for DaimlerChrysler, the company said. Details of the initiative, dubbed DCMA, were not available, a company representative said. Mike Gorman was named international media director for DaimlerChrysler by FCB Worldwide. Gorman, formerly media director at Saatchi & Saatchi in London, will work out of London. Maurice Roark was named group svp, director of client development for FCB Detroit’s international DaimlerChrylser business. Rourke previously was director of market management in northern Europe for Chrysler Jeep.
A Beyond DDB Goes Back to School
CHICAGO–National-Louis University in Chicago hired Beyond DDB as its agency of record, with plans for a branding campaign behind an enrollment and endowment drive. Billings were not disclosed.
A Coleman Reorganizes Client Services
CHICAGO–Don Coleman Advertising in Southfield, Mich., has realigned its client-services department and promoted Edward Boyd to executive vice president of client services.
A TN Continues European Push
CHICAGO–True North Communications has acquired Management Profile Consulting GmbH (MPC) in Munich. The shop will be merged with APR/BSMG Worldwide in Hamburg to form BSMG Worldwide, Germany, which will be among the nation’s top five public relations agencies