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- Rosenthal Adds U.S. Mint, CoStar, Sigma-Tau ATLANTA--The Dan Rosenthal Co. has added three accounts totaling $54 million in billings. The primary win is the U.S. Mint, which hired the Bethesda, Md., shop after a closed review of undisclosed agencies to handle creative and media duties for the launch of a new coin. Billings were not disclosed, but a major media blitz is planned for the Washington, D.C., mint's Sacagawea gold dollar coin. National broadcast and print ads are due in the spring. Rosenthal won the $8 million review of CoStar Group, a provider of information services to commercial realtors, over Earl Palmer Brown, Bethesda, Md.; Stackig Advertising & Public Relations, McLean, Va.; and JWT Specialized Communications, San Jose, Calif. Without a review, the U.S. division of Italy's Sigma-Tau Pharmaceuticals in Gaithersburg, Md., awarded its domestic advertising account to Rosenthal. Billings were undisclosed. - Long John Silver's Expands Agency Pool ATLANTA--Long John Silver's is talking with at least seven agencies, according to sources, for the creative portion of its $35 million account. Three new shops have been identified by sources as Crispin Porter & Bogusky, Miami; Campbell Mithun Esty, Minneapolis; and Campbell-Ewald, Warren, Mich. Fallon McElligott, Minneapolis; Temerlin McClain, Irving Texas; and Italia/Gal, Los Angeles, had already been identified. Doe-Anderson Advertising and Public Relations, Louisville, Ky., did not defend. - Martin Agency Lands Another Dot.Com ATLANTA--The Martin Agency has acquired another dot.com, overnight-delivery printer Mimeo.com. The Richmond, Va., agency topped several unnamed Southeast and West Coast contenders. Billings for the New York company were undisclosed. - New Orleans Tourism Retains Graham Group NEW ORLEANS--The Convention and Visitors Bureau here renewed its $1 million contract with Graham Group. The in-town incumbent last week topped eight local shops. Bernard and Jurisich, which has done project work for the CVB, made the finals alongside Graham. Graham Group's Jim Pertuit said a new campaign will be released in April, including print in regional dailies and national trades, as well as direct mail. - Orlando Arena Becomes TD Waterhouse Centre ATLANTA--The Orlando (Fla.) Arena, home to the city's NBA Magic, WNBA Miracle and other sporting and entertainment events, is now the TD Waterhouse Centre. The renaming reflects a multi-year business alliance among the New York company, Orlando and RDV Sports, parent of the two pro basketball teams. - Creative Energy Opens North Carolina Office ATLANTA--Creative Energy has opened a new office to serve the Carolinas and Georgia. The Johnson City, Tenn.-based agency will direct the design of a new international publication for Siemens Energy & Automation of Atlanta from the new facility in Asheville, N.C. Creative director Jay Fields and senior art director Jim Julien will head the project.

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