Hotline

– Rosenthal Adds U.S. Mint, CoStar, Sigma-Tau
ATLANTA–The Dan Rosenthal Co. has added three accounts totaling $54 million in billings. The primary win is the U.S. Mint, which hired the Bethesda, Md., shop after a closed review of undisclosed agencies to handle creative and media duties for the launch of a new coin. Billings were not disclosed, but a major media blitz is planned for the Washington, D.C., mint’s Sacagawea gold dollar coin. National broadcast and print ads are due in the spring. Rosenthal won the $8 million review of CoStar Group, a provider of information services to commercial realtors, over Earl Palmer Brown, Bethesda, Md.; Stackig Advertising & Public Relations, McLean, Va.; and JWT Specialized Communications, San Jose, Calif. Without a review, the U.S. division of Italy’s Sigma-Tau Pharmaceuticals in Gaithersburg, Md., awarded its domestic advertising account to Rosenthal. Billings were undisclosed.
– Long John Silver’s Expands Agency Pool
ATLANTA–Long John Silver’s is talking with at least seven agencies, according to sources, for the creative portion of its $35 million account. Three new shops have been identified by sources as Crispin Porter & Bogusky, Miami; Campbell Mithun Esty, Minneapolis; and Campbell-Ewald, Warren, Mich. Fallon McElligott, Minneapolis; Temerlin McClain, Irving Texas; and Italia/Gal, Los Angeles, had already been identified. Doe-Anderson Advertising and Public Relations, Louisville, Ky., did not defend.
– Martin Agency Lands Another Dot.Com
ATLANTA–The Martin Agency has acquired another dot.com, overnight-delivery printer Mimeo.com. The Richmond, Va., agency topped several unnamed Southeast and West Coast contenders. Billings for the New York company were undisclosed.
– New Orleans Tourism Retains Graham Group
NEW ORLEANS–The Convention and Visitors Bureau here renewed its $1 million contract with Graham Group. The in-town incumbent last week topped eight local shops. Bernard and Jurisich, which has done project work for the CVB, made the finals alongside Graham. Graham Group’s Jim Pertuit said a new campaign will be released in April, including print in regional dailies and national trades, as well as direct mail.
– Orlando Arena Becomes TD Waterhouse Centre
ATLANTA–The Orlando (Fla.) Arena, home to the city’s NBA Magic, WNBA Miracle and other sporting and entertainment events, is now the TD Waterhouse Centre. The renaming reflects a multi-year business alliance among the New York company, Orlando and RDV Sports, parent of the two pro basketball teams.
– Creative Energy Opens North Carolina Office
ATLANTA–Creative Energy has opened a new office to serve the Carolinas and Georgia. The Johnson City, Tenn.-based agency will direct the design of a new international publication for Siemens Energy & Automation of Atlanta from the new facility in Asheville, N.C. Creative director Jay Fields and senior art director Jim Julien will head the project.