CME Snaps Up ValueVision
CHICAGO–Campbell Mithun Esty has been named agency of record for ValueVision International, the country’s third-largest home shopping network. The Minneapolis agency will develop a multimedia advertising campaign for the crosstown client as it rebrands itself SnapTV and Billings were estimated by sources at $10-15 million.
Y&R’s Hirschboeck Gets New Ford Role
LOS ANGELES–John Hirschboeck, former president of Young & Rubicam and general manager of the Lincoln Mercury account, this week assumes the new position of director of special projects and planning for all of Y&R’s Ford business worldwide. Hirschboeck remains based at Y&R’s Irvine, Calif., office. His previous position on Lincoln Mercury was recently filled by former Aetna U.S. Healthcare executive David Murphy.
Fallon Makes Room for Shoes
CHICAGO–Fallon McElligott plays off women’s affinity for shoe shopping in its first work for, an Internet subsidiary of Nordstrom Inc. Breaking today, the $15 million campaign features humorous vignettes of women discarding prized possessions to “Make room for shoes.” The work is the first national television effort for the Seattle-based retailer.
Empower Buys for Dick’s, Expands
CHICAGO–Empower MediaMarketing of Cincinnati is handling media planning and buying chores for the Dick’s Sporting Goods campaign that breaks Nov. 1. The $15 million network television buy supports the opening of the Pittsburgh-based retailer’s new e-commerce site. Creative duties were handled by Martino Flynn in Rochester, NY. Separately, Empower is expanding its West Coast presence with the addition of a San Francisco office headed by longtime Bay Area media director Judith Cox. Cox, who will serve as managing director of the office, previously headed up media operations as vice president and media director for San Francisco’s Gardner, Geary, Coll & Young.
Fogarty Loses Bankrupt Lois
DALLAS–Two years after its sale to Lois USA, Fogarty Klein & Partners has chosen to fly solo. Following the parent company’s bankruptcy filing last month, Fogarty quickly reached an agreement to buy back the agency, partner Bill Fogarty said last week. The deal requires court approval; the decision date is Nov. 17.
Richards Gets Online Appliance Account
DALLAS–The Richards Group has picked up’s estimated $20 million account. The Dallas shop was awarded the business following a review that included finalists Makos and T3, both in Austin, Texas. Egan/St. James, Pittsburgh, was involved in the contest’s earlier stages. Other, also based in Austin, offers washers, dryers, dishwashers, ranges and refrigerators for sale over the Internet.