A 3 Shops Await Schering Decision
NEW YORK–Three finalists await a decision in the $140 million media review for Schering-Plough Laboratories brands Claritin and Nasonex: incumbent Lowe Lintas & Partners, Zenith Media Services and Creative Media, all New York, sources said. The shops declined comment. Both planning and buying duties are in play. Schoenfeld & Partners, New York, is managing the review. The consultant referred calls to the Madison, N.J., client, which declined comment.
A Unilever Consolidates $100 Mil. at JWT
NEW YORK–Unilever has consolidated $100 million in Pan-European creative duties for condiment brands at J. Walter Thompson in London, following a roster shop shootout with Lowe Lintas & Partners, also London, sources said. Previously, the business was split between Lowe, JWT and Ogilvy & Mather, also London. Separately, Unilever has awarded planning duties on its $30 million Canadian media account to Harrison, Young, Pesonen & Newell, Toronto, an Omnicom Group shop, after a review. HYPN has handled buying duties for 15 years.
A Subway Set to Select Media Contenders
LOS ANGELES–AAR/Bob Wolf Partners will present Subway with a list of recommended contenders for the Milford, Conn., sandwich chain’s $90 national media buying and planning account this week, with final presentations scheduled for Feb. 9-10. Earlier this month [Adweek, Jan. 3], Subway launched a search for a media agency after parting with Publicis & Hal Riney, Chicago. A creative search is scheduled to be completed in March.
A Freei.net Taps Siltanen/Keehn for $50 Mil. Account
LOS ANGELES–Freei.net, a free and anonymous Internet service provider, hired newly formed Siltanen/Keehn Advertising as its agency. The Seattle-based company claims ad spending will be $50 million. It has more than 1.5 million subscribers. The Santa Monica, Calif., agency was founded by former TBWA/Chiat/Day executives Rob Siltanen and Pam Keehn.
A KB&P Wins $30 Mil. Home Shopping Network Duties
NEW YORK–Kirshenbaum Bond & Partners here has landed ad duties for the Home Shopping Network on the strength of its work for Target and Hennessy cognac, said Paul Guyardo, evp of marketing at the Fort Lauderdale, Fla., company. HSN considered three other undisclosed shops and based its decision on past work and chemistry, Guyardo said. The agency will handle general advertising, promotions, event marketing, Web advertising and publicity. Although most media placement will be on HSN-related properties, including the USA Network, the media would be worth more than $30 million if bought. Agency co-chairman Richard Kirshenbaum described the new client as a “pioneer in electronic commerce.”
A BBH Fastens Bolt.com
NEW YORK–Bartle Bogle Hegarty US won creative and media duties for Bolt.com, a 3-year old youth destination site, following a review. Estimated billings are more than $10 million. BBH, New York, will develop TV, radio, outdoor and print campaigns.