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Lois USA Has Cash Problems
CHICAGO–Financial difficulties are forcing Lois USA to recombine its two shops here, Lois Chicago and Fogarty Klein & Partners 312, said network president Ted Veru. Agency officials had been informed that there was “trouble” with the agency’s bank accounts and as a result, a planned split was not likely to be completed, Veru said. The two shops were created earlier this year when the network divided Lois/EJL amid what some sources said was a culture clash [Adweek, March 22].

McDonald’s Out of Super Bowl
CHICAGO–McDonald’s has decided not to buy time during this year’s Super Bowl, said Larry Zwain, svp of marketing at the company.



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