WestWayne, Initiative Win $120 Mil. Account
ATLANTA–The tandem of WestWayne and Initiative Media Worldwide has won BellSouth’s $120 million media-planning account, confirmed the client. The pair of Atlanta shops were competing against Merkley Newman Harty, New York, for the Atlanta-based telecom’s consolidated business, which was split among the contenders. Initiative already handles BellSouth’s media buys, and WestWayne was recently awarded BellSouth’s consolidated wireless business. Wanamaker, the Atlanta consultancy, conducted the review.
2 Shops Await Pick on Salomon-Citibank Business
NEW YORK–A decision is expected this week in a review of a $20-30 million assignment that focuses on the synergies between investment bank Salomon Smith Barney and the commercial-banking division of Citibank. The finalists are Merkley Newman Harty and McCann-
Erickson Worldwide, both New York, sources said. A previous contender, Young & Rubicam, here [Adweek, April 24], was cut after an initial round of presentations last month, sources said. Merkley and McCann, the incumbent, made additional presentations last week. Both creative and media duties are in play.
Kirshenbaum Lands Citibank’s
NEW YORK–Kirshenbaum Bond & Partners has won creative and media duties for, a Citibank-sponsored Web site that delivers content to help consumers manage their finances, sources said. Kirshenbaum landed the business after a pitch that involved four other undisclosed shops. Billings are estimated at $15 million this year and $35 million in 2001, sources said. Kirshenbaum declined comment, and Citibank could not be reached by press time.
Callegari Berville, Grey, Paris, to Merge
NEW YORK–Grey Global Group is set to combine its advertising, direct-marketing and sales-promotion operations in France with those of Callegari Berville. The Paris-based entity’s new name will be Callegari Berville Grey, a division of the Grey Worldwide network. Pierre Berville will become president, director general and executive creative director. The merger creates a shop with 430 staffers and annual billings of $268 million, from a client roster that includes 3M, Bank Credit du Nord, Beghin Say, British-American Tobacco and more than 40 others.
USPS in Talks With 7 Shops
NEW YORK–The U.S. Postal Service is in negotiations with seven agencies to share its $140 million account, sources said. Questionnaires were sent to 170 agencies in February following the expiration of contracts with Postal Service roster shops, which included incumbents FCB Worldwide, Young & Rubicam, both New York, and Draft Worldwide and Frankel & Co., both Chicago. It could not be determined whether the four were among the finalists. The business is divided into seven categories, but it was unclear if each of the seven shops would be awarded just one piece of business or would work on several. The categories are: direct mail, media, creative, retail, African American, Hispanic and Asian. Agency and client officials declined comment.