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“OgilvyOne Sells Sears Online
CHICAGO-Sears, Roebuck & Co. announced last week it would begin selling more than 2,000 large appliances through its Web site, www.sears.com. OgilvyOne, New York, will handle marketing for the site, an official with the Hoffman Estates, Ill.-based retailer said.
“Encyclopedia Britannica Narrows Search
CHICAGO-Encyclopedia Britannica here has narrowed its agency search to three general agencies and two interactive shops, said James Kennedy, vice president of consumer and brand marketing. The finalists are in Chicago and New York, but Kennedy declined to name them.
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