BBDO Withdraws From Dairy Queen Review

NEW YORK–BBDO has dropped out of the review for International Dairy Queen’s $25-30 million ad account. Gary See, IDQ’s vice president of marketing, said the client and agency could not agree on financial terms. IDQ, he added, wanted to work with BBDO’s flagship New York agency, not with one of its regional offices. BBDO, sources said, had offered to handle the business from one of its regional locations, such as Chicago or Toronto, where the account would be more profitable. BBDO confirmed it had bowed out of the review but would not elaborate.

Piliguian to Succeed Lazarus at Ogilvy

NEW YORK–Ogilvy & Mather Worldwide has promoted Tro Piliguian to president of Ogilvy’s North America operations, succeeding Shelly Lazarus, who was recently elevated to worldwide chairman and chief executive officer. Piliguian will retain his duties as president of the New York office and chairman of Ogilvy Canada. Bill Gray, managing director of Ogilvy New York, will assume day-to-day responsibilities for that office. Piliguian said one of his first objectives will be to expand Ogilvy’s ‘long hallways’ concept by making regional offices work more closely together. ‘Tro’s considerable experience heading up both our Canadian operations and the New York flagship office will be a valuable asset as he takes on North America,’ said Lazarus.

BofA Searches for Media Buying Service

SAN FRANCISCO–A list of nine agencies competing for Bank of America’s broadcast media buying account was trimmed last week to four: SFM Media and Creative Media, both in New York, and International Communications Group and Western International Media, both in Los Angeles. Billings are estimated at $30-40 million. The bank’s new advertising agency, Deutsch, with offices in Santa Monica, Calif., and New York, is assisting in the selection of a media shop. Deutsch was hired in March to oversee creative and media planning duties. It is also handling media buying until the media agency is selected.

2 Finalists Remain in Classico Review

NEW YORK–Borden Services Co. has selected two finalists in the review for its $10 million Classico Sauces advertising account, sources said. Executives at the agencies declined to comment, but sources said the two remaining contenders are: Lowe & Partners/SMS and Bozell, both New York. Officials at the client could not be reached at press time.

Layoffs at Ammirati Puris Lintas

NEW YORK–Ammirati Puris Lintas here recently laid off about 20 staffers in anticipation of losing its estimated $85-90 million MasterCard account. The layoffs affected various levels, departments and accounts. An executive at the agency said it would be hiring at least the same number of staffers dismissed in a move to upgrade those positions.

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