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Deutsch Is Close to Landing L.A. Cellular
LOS ANGELES – At press time, Deutsch/LA in Marina del Rey, Calif., was in negotiations to win L.A. Cellular’s estimated $20-25 million advertising account, according to sources. Deutsch is competing with McCann-Erickson’s Los Angeles and San Francisco offices, DDB Needham, Los Angeles, and Fogarty Klein & Partners in Houston. Executives at Deutsch/LA and L.A. Cellular in Cerritos, Calif., either declined to comment or could not be reached.
U S West Narrows Review, Richards Out
LOS ANGELES – U S West Communications, Denver, narrowed the list of contenders for the creative and media planning portions of its estimated $40-50 million account to four shops last week.
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