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CMGI Buys Flycast BOSTON--Internet venture capitalist CMGI continued its acquisition frenzy by snapping up San Francisco-based Flycast Communications, a provider of Web-based direct response advertising solutions, in a $704 million stock swap. Flycast joins AdForce, AdKnowledge, Adsmart, Engage and I/PRO in the CMGI fold. Andover, Mass.-based CMGI said Flycast, which helps clients plan online ad campaigns and sells ad space on a network of Web sites, will be included in its stable of online marketing and advertising companies. CMGI also said it may completely integrate the companies. TLP Lands Media Job From Dunkin' Parent DALLAS--TLP in Dallas has been assigned media planning, buying and merchandising support for Allied Domecq's restaurant brands as part of an experimental one-year program. The Chicago-based company is parent to Dunkin' Donuts, Baskin-Robbins and Togo's. The deal, valued at $4 million, calls for TLP to provide field marketing support in Chicago to Allied's national agencies: Hill, Holliday, Connors, Cosmopulos in Boston and Deutsch in New York. Shaw's Consolidates at Greenberg BOSTON--Shaw's Supermarkets will consolidate the Star Market account at Greenberg Seronick O'Leary & Partners. The Boston agency picks up the work from crosstown shop Heater Advertising. Star Market was purchased earlier this year by Shaw's parent J. Sainsbury, though the two brands continue to operate under separate names. Greenberg Seronick already handles Shaw's. Overall, the combined business is estimated at $4 million. Onward and Upward BOSTON--Heater Advertising account director Jennie Smith Wilson has left the Boston shop to work as vice president of account management in Fidelity Investments' in-house ad department. Her replacement is being sought. . . . Paul Tedeschi has been named chief marketing officer at Boston-based sports marketing and representation firm Woolf Associates. Tedeschi founded Boston-based Collegiate Advantage 11 years ago, and last year sold the events and promotions company to Student Advantage. Accounts Roundup BOSTON--The Rendon Group here was tapped after a review by the Massachusetts Emergency Management Agency for a $260,000 campaign to reassure Bay State consumers in the face of possible Y2K-related technical snafus . . . Online community Sixdegrees has chosen Pagano Schenck & Kay, Boston, and DiMassimo Brand Advertising and Grace & Rothschild, both New York, as finalists for its $6-10 million review . . . TFA/Leo Burnett Technology Group, Boston, has been named agency of record for Cambridge, Mass., Internet firm Akamai Technologies. Carat Freeman, Newton, Mass., will handle media chores for the multimillion-dollar assignment . . . Direct Hit Technologies, Wellesley, Mass., has chosen Brodeur Porter Novelli, Boston, for public relations duties.

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