Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leap Readies Michelob Campaign
CHICAGO–A new campaign for Michelob beer from The Leap Partnership here will break during next month’s Winter Olympics telecast, using the tagline “Beer … or Michelob?” Anheuser-Busch awarded the Michelob business to Leap in October. Spending on the brand, which plummeted last year to under $10 million, will be increased this year to $30 million, according to Bob Lachky, vice president of brand management at A-B.
Carmichael, IPG Close to Acquisition Deal
CHICAGO–Carmichael Lynch officials confirmed last week that the agency is in negotiations to be acquired by The Interpublic Group of Cos.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in