Bernstein-Rein Ends Shoney’s Defense
ATLANTA–Officials at Shoney’s Restaurants said last week that final presentations for their $26 million account had been rescheduled for Dec. 18. The Nashville, Tenn.-based company also said incumbent Bernstein-Rein, Kansas City, Mo., has withdrawn from the review. That leaves McKinney & Silver, Raleigh, N.C.; Partners & Shevack, New York; and the Los Angeles office of Italia/Gal Advertising as finalists for the account.
Carmichael Adding Salomon Skis
CHICAGO–Carmichael Lynch in Minneapolis has been assigned ski equipment marketer Salomon North America’s estimated $10 million account without a review, according to sources. The Georgetown, Mass.-based company has previously worked with Kelley/Dexter in Boston. Carmichael Lynch referred calls to Salomon; officials there could not be reached for comment.
Meldrum Adds Dirt Devil Media Planning
CHICAGO–Royal Appliance’s Dirt Devil unit assigned media planning on its $15 million account to Meldrum & Fewsmith Communications, Cleveland, which also handles creative duties and Dirt Devil’s Internet site. Planning was previously with Griswold-Eshleman, Cleveland, which has closed its doors. Royal’s media buying is handled by several agencies.
Billings Down for Burnett
CHICAGO–Leo Burnett projected 1997 worldwide billings of $5.723 billion, down 1.7 percent from $5.821 billion in 1996. The agency said it would have posted a net increase had currency fluctuations not depressed international billings. Domestic billings were flat at about $2.6 billion.
Daily Herald Seeking New Agency
CHICAGO–The Daily Herald, a suburban Chicago newspaper based in Arlington Heights, Ill., is looking for a new agency. Incumbent Arian, Lowe & Travis here decided not to participate in a review, said James A. Cook, manager of marketing and promotion at the paper. Spending was estimated at $1 million. The Daily Herald is the state’s third-largest daily newspaper, with a circulation of 132,000.
Jones-Lundin Running Valvoline Review
CHICAGO–Valvoline in Lexington, Ky., said Jones-Lundin Associates in Chicago is conducting the review of its $20-25 million account, resigned by Bozell, New York. The client said it hopes to have a long list of invitees completed this week.
Midwest Banks Announce $6.8 Bil. Merger
CHICAGO–National City Corp. in Cleveland agreed to acquire First of America Bank Corp. of Kalamazoo, Mich., in a stock deal valued at $6.8 billion. Doe-Anderson, Louisville, is National City’s agency; Jordan McGrath, Case & Taylor, New York, is the agency for First of America.