GSD&M to Open Spot Buying Hub in Dallas
DALLAS–GSD&M has begun looking for space in Dallas to open a spot buying office, according to Judy Trabulsi, executive vice president and executive media director of the Austin, Texas-based agency. Trabulsi said the operation could service clients like SBC Communications. Hiring plans have not been finalized, but the location may employ up to 10 staffers. GSD&M also operates a media office in Chicago, which handles network buying for MasterCard.
Penney Launches Holiday Hispanic Ads
DALLAS–J.C. Penney, Plano, Texas, today will break three 15-second English- and Spanish-language executions in a new holiday television campaign aimed at Hispanic consumers. The $1.5 million campaign was created by Cartel Creativo of San Antonio and will air nationally on Telemundo, Univision and other cable networks. Spanish-language ads will carry the themeline, “Regalos con chispa” (“Gifts with flair”). Much like the general market campaign introduced earlier this month by Temerlin McClain, Irving, Texas, the commercials will focus on specific gift ideas, including products crafted specifically for the Hispanic market.
Richards to Release Corona Light Ads
DALLAS–The Richards Group, Dallas, will launch an outdoor and radio campaign in spot markets for The Gambrinus Co. early next year. The advertising will promote Corona Light with the new tagline, “Miles away from other light beers.” Ads will be backed by an estimated $2 million in spending, with possible television executions to follow. Point-of-sale materials from The Promotion Network in Dallas will support.
Rives Unveils Houston Olympic Bid Logo
DALLAS–Rives Carlberg president and chief executive officer Chuck Carlberg joined other Houston-area officials to unveil last week the logo for the Houston 2012 Foundation, which is organizing the city’s bid to host the 2012 Olympics. The Olympic Torch design, in the form of a “T” for Texas, includes a star-shaped flame to resemble the state’s flag symbol. Rives will be responsible for creative services and public relations duties for the foundation.
WarrenCordes+ Taps Taylor as CD
DALLAS–Arthur Taylor has been recruited as the new creative director at Austin, Texas, agency WarrenCordes+. Taylor, previously with Taylor Communications in Minneapolis, has an agency background with several companies, including the former Tracy-Locke Advertising in Dallas.
Rick Johnson Establishes Tourism Unit
DALLAS–Rick Johnson & Co., Albuquerque, N.M., has formed a tourism division to handle its accounts in that category. The agency’s clients include the New Mexico tourism department as well as various convention and visitors bureaus and chambers of commerce.