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A Saatchi Dismisses Itself From Army Pitch ATLANTA--Saatchi & Saatchi withdrew from the U.S. Army's $115 million review. The New York shop was replaced by Ogilvy & Mather, New York. Other contenders are: The Martin Agency, Richmond, Va.; Arnold Communications, Boston; Campbell-Ewald, Warren, Mich.; DDB and Leo Burnett, both in Chicago; and McCann-Erickson, New York. New York incumbent Young & Rubicam declined to defend. A A.T. Cross Expected to Sign Carmichael Lynch BOSTON--A.T. Cross this week is expected to name Carmichael Lynch to handle its $7 million ad account, sources said. Judy Neer, a review consultant at Pile and Co., said Friday it would be "premature" to say the Minneapolis agency had won. Bates, New York, also competed for the Lincoln, R.I., pen maker. A TFA/Leo Burnett Adds a Pair BOSTON--TFA/Leo Burnett Technology Group has added two business software accounts worth a combined $8 million. The Boston agency has been tapped by Employease, Atlanta, and WiredEmpire, Burlington, Mass. For each client, the agency will launch comprehensive marketing campaigns. A ZDTV Logs On to Carat Freeman BOSTON--Cable TV channel ZDTV awarded its $15 million strategic media planning and buying business to Carat Freeman, Newton, Mass., without a review. Concurrently, Tonic 360, San Francisco, was named lead agency after a review of undisclosed shops. The 2-year-old channel is currently in 17 million households. For each client, the agency will launch comprehensive marketing programs that will include corporate branding and strategic counsel and planning. A New Ideas for AnswerThink Agency Group BOSTON--AnswerThink Consulting Group is repositioning itself as a broad e-business solutions provider and is rebranding its Think New Ideas offices in Atlanta, Boston, London, New York, San Francisco and Torrance, Calif., under the AnswerThink banner. The offices in Seattle and Hollywood, Calif., will retain the Think New Ideas name, offering online and offline advertising. A Veridiem Names Cross, Bacharach BOSTON--Veridiem has named Alison Cross and Jim Bacharach vice presidents and senior consultants. Cross had been with Hill, Holliday, Connors, Cosmopulos, Boston, as a senior vice president in the agency's media department. Bachrach had been with CGN Marketing & Creative Services, also here, where he oversaw client services. Veridiem, Maynard, Mass., consults e-business firms on optimizing their online and offline marketing with proprietary measuring tools. A Accounts Roundup BOSTON--Digitas here has added database marketing assignments for Plano, Texas, retail giant J.C. Penney. ... iSolve, Stamford, Conn., chose Doremus, New York, over Bozell Kamstra in Danvers, Mass., and Think New Ideas in Los Angeles. Spending is $20 million

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