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NBC Re-Ups With DMB&B for $50 Million Account
LOS ANGELES–NBC Television has signed a new two-year contract with D’Arcy Masius Benton & Bowles’ Los Angeles office. The agency, which has worked with the network for 10 years, will continue to handle media planning and placement as well as marketing and promotional programs to support NBC’s prime time schedule. Most of NBC’s creative duties are handled in-house. NBC spends about $50 milion on advertising.

Kirshenbaum, Bond Picks Up Andre-Boudin
SAN FRANCISCO–Andre-Boudin Bakeries has awarded its estimated $1-2 million advertising and marketing account to Kirshenbaum, Bond & Partners West, San Francisco, without a review, according to Nigel Carr, the agency’s managing partner.