Amid Relocation Plans, Ritz Seeks ‘Sleeper’
ATLANTA–Though Marriott International announced plans to move The Ritz-Carlton Hotel Co. to the Washington, D.C., area, the Ritz-Carlton is on schedule with its agency search. Bethesda, Md.-based Marriott, which earlier this year became owner of the Ritz-Carlton, will not relocate the chain’s Atlanta offices to Tyson’s Corner, Va., until sometime next year, said Dan Collins, R-C corporate director of marketing. Since splitting with 12-year incumbent Tausche Henderson Drake [Adweek, May 11], Ritz-Carlton has heard from 50-plus agencies interested in pursuing the $5 million-plus global account. Despite the relocation, Collins is still leaning toward an Atlanta shop. He added, however, “We’re really taking a look at everybody’s information because we may find a real sleeper out there that’s perfect for us.” He expects to form a short list by the end of June, with presentations in July.

The Moorings Sails From Trone to Tweed
ATLANTA–Tweed Advertising in Fort Myers, Fla., said it was named agency of record for The Moorings, a charter sailing vacation company, following a review of undisclosed shops. The client, based in the British Virgin Islands with administrative offices in Clearwater, Fla., parted ways last fall with Trone Advertising in Greensboro, N.C. Tweed estimated billings at nearly $2 million. A new campaign breaks in August.

Atlanta’s JWT, WestWayne, Fitz Win Effies
ATLANTA–Two shops here mined gold at the 30th annual American Marketing Association’s Effie awards in New York. J. Walter Thompson garnered a gold Effie for its U.S. Marine Corps “Marines Xtreme” series, while WestWayne’s gold was for the “Dixie Carter serial” campaign for BellSouth Yellow Pages. Both agencies also won bronze Effies for other clients. Fitzgerald & Co. snared a silver Effie for Jerzee’s Activewear.

U.K. Planner Murray Moves to McKinney
ATLANTA–Lesley Murray has been recruited by McKinney & Silver, Raleigh, N.C., as director of account planning. She comes to the shop from Howell, Henry, Chaldecott, Lury & Partners in London.

Accounts Roundup
Archer/Malmo in Memphis, Tenn., was awarded approximately $2.5 million in franchise assignments for Tricon Global Restaurants’ brands Taco Bell and KFC in seven states, mostly in the Midwest. Brooke Tweddell, previously president of Bar-Dell in Jonesboro, Ark., joined Archer/Malmo and brought the account with her. A/M’s co-op management group acquired Samsung Telecommunications of Richardson, Texas, as a client and more work from Pennzoil Products Co. in Houston. . . . Big River Brewery, a developer of multichain restaurants and brew pubs, assigned project work to an undisclosed Atlanta agency, sources said last week. The budget was not disclosed. The Chattanooga, Tenn., client did not return calls.