A TBWA/Chiat/Day Launches New Nissan Work
LOS ANGELES–Nissan is rolling out a national ad campaign via TBWA/Chiat/Day, Playa del Rey, Calif., that positions its newly redesigned Sentra sedan as the “uncompact” sedan and its Pathfinder as a powerful luxury sport utility. The Sentra ads, breaking today, use music from artists such as Smash Mouth, The Cult, Blur and The Breeders to reach the target audience–first-time new-car buyers. Pathfinder spots break next week and highlight the needs of SUV drivers. The automaker’s chief designer, Jerry Hirshberg, who has appeared in previous Nissan commercials, returns in new spots for both models. Print, radio, outdoor and online ads are also part of the marketing effort. Billings were undisclosed.
A Toth Rides Indian Cycles
BOSTON–Toth Brand Imaging has been awarded the $10 million ad account of Indian Motorcycle and will launch a multimedia campaign themed “The legend lives.” The agency, with offices in Concord, Mass., and New York, will create TV, radio, magazine and newspaper ads, along with dealer network materials.
A Del Taco Unveils New Campaign
LOS ANGELES–Del Taco is launching a TV and radio campaign featuring the “average American cubicle worker.” Dan, the character in the new spots, becomes distraught when he learns he could lose his job if the restaurant chain’s expanded line of Works Burritos don’t sell. The spot was created by G&M Plumbing, Santa Monica, Calif., for the Laguna Hills, Calif.-based fast-food chain. The 30-second spot breaks today in Los Angeles, Las Vegas and Salt Lake City. The client recently parted ways with WongDoody, Los Angeles.
A DeWeaver Lands at Direct Partners
LOS ANGELES–Direct Partners hired Geoffrey DeWeaver as managing director to help its expansion in the San Francisco market. While at Leo Burnett, DeWeaver handled the $50 million global Acer Computer account, among others.
A Accounts Roundup … SRI Consults H&R Block
H&R Block hired Select Resources International to handle a review for its $100 million global advertising account. The Los Angeles-based consultant was tapped over other consultancies. The Kansas City, Mo.-based client has invited incumbent Young & Rubicam, Chicago, to participate. The portions of the business handled by Y&R partners Impiric (formerly Wunderman Cato Johnson), Bravo (for Hispanic marketing) and MediaEdge, and by Nicholson Interactive, New York, are also in review. The client expects to complete the review by June. … Specialty Brands, which plans to launch a line of frozen Mexican-style food under the brand name Jose Ole, has narrowed its agency search to six contenders. The shops vying for the $3.5 million account are: Suissa Miller, Los Angeles; Cramer-Krasselt, Phoenix; Campbell Mithun Esty, Minneapolis; Euro RSCG Tatham, Chicago; and DDB and Berry Brown, both Dallas. SRI is the consultant. A selection will be made in May.