Riney Ads Trumpet Saturn’s 3-Door
SAN FRANCISCO–Publicis & Hal Riney launched a national campaign yesterday to introduce Saturn Corp.’s three-door coupe. Spending for the campaign, which includes TV and regional newspaper ads, is estimated by sources at $40-50 million. Ads use the long-running tagline, “A different kind of company. A different kind of car,” created by the San Francisco-agency. Print executions announce: “The world’s first three-door coupe. From Saturn.” Television spots pose the question, “Why didn’t anyone think of this before?”
Nike Ads Poke Fun at NBA Strike
LOS ANGELES–Ads from Wieden & Kennedy, Portland, Ore., for Nike put a humorous spin on the NBA lockout. In 15- and 30-second TV spots, which began running over the weekend on network and cable stations, celebrity fans find alternatives to watching their favorite basketball teams. Spike Lee, Dyan Cannon, Jackie Chan, Steve Guttenberg and Samuel L. Jackson get in on the action. The tagline: “Start the season. Hurry.”
Starbucks Serves Fallon
CHICAGO–As expected, Starbucks Coffee, Seattle, has moved its ad account to Fallon McElligott [Adweek, Oct. 12]. Client executives said Fallon creative chief David Lubars, who worked on the account while at BBDO West, and its track record of building brands led them to select the Minneapolis shop. Starbucks spent nearly $14 million on ads last year, per Competitive Media Reporting.
Raymond Weil Names Contenders
LOS ANGELES–Luxury watch marketer Raymond Weil has selected a short list of contenders for its estimated $8-10 million W1 Collection account. They are: Kovel Kresser & Partners, Venice, Calif.; and Air Creative Group, DDB Needham, Grey Advertising and CBO, all Los Angeles, said consultant Randy Peskin, also chairman of Woodland Hills, Calif.-based Fiddlers Bay Entertainment.
Review Roundup . . . Sara Lee Taps Starcom
Sara Lee Corp. in Chicago has moved its $80 million U.S. broadcast and print buying account to Leo Burnett’s Starcom media division, Chicago, according to client officials. The selection follows a review that included incumbent Ammirati Puris Lintas, pitching with Western International Media, both New York; and Optimum Media and MediaCom, both New York, according to sources . . . Relax the Back, El Segundo, Calif., has narrowed its list of contenders to finalists Fotouhi Alonso Associates, Los Angeles; The M1 Agency, Santa Monica, Calif.; and incumbent Big Imagination Group, Marina del Rey, Calif. Los Angeles consultancy Select Resources International is conducting the search . . . Contending for New Century Financial Corp.’s estimated $7 million business are Bozell Worldwide, Costa Mesa, Calif.; Duncan & Associates and The M1 Agency, both Santa Monica, Calif.; Grey Advertising, Los Angeles; and one undisclosed shop. There is no incumbent. SRI is handling the review for the Irvine, Calif.-based client.