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Winkler Wins $10 Mil. RenoAir
SAN FRANCISCO–Winkler Advertising has won RenoAir’s $10 million ad account without a review. The agency will create a print and broadcast campaign to promote the Reno, Nev.-based airline, which ranks as the nation’s 11th largest. Advertising was previously handled in-house.

Top Shops Decline Jenny Craig Invitation
LOS ANGELES–Seven of the 23 ad agencies invited to participate in the review for Jenny Craig’s estimated $40 million account have declined to participate, according to Bob Wolf, principal of the new, Los Angeles-based Bob Wolf Partners & Co. consultancy, which is conducting the search. At press time, TBWA Chiat/Day, Venice, Calif.; Deutsch/LA, Marina del Rey, Calif.; Goodby, Silverstein & Partners, Goldberg Moser O’Neill, Publicis-Hal Riney & Partners and Foote, Cone & Belding, all San Francisco; and Rapp Collins Worldwide, New York, all declined to pitch. It was unclear at press time if Wieden & Kennedy, Portland, Ore., would participate, said sources. The La Jolla, Calif., client will form a semifinalist list within the next two weeks. “They invited every agency with a vowel in their name,” joked one source about the long invite list.

TBWA Chiat/Day Breaks New Nissan Work
LOS ANGELES–TBWA Chiat/Day, Venice, Calif., will break a national campaign this week to support the rollout of Nissan Motor Corp. U.S.A.’s “$100 Challenge” promotion, which offers consumers the cash award if they test drive a Nissan and then buy a Honda or Toyota car or truck. The campaign will run for several weeks and feature TV, print and radio ads, said Brad Bradshaw, vice president of marketing for the Gardena, Calif.-based client.

Grey L.A. Might Hire Some G2 Staffers
LOS ANGELES–Jeff Alperin, chief executive officer of Grey Advertising’s Western division, said last week that the agency’s Los Angeles office might hire some of the 40 staffers cut loose by the planned closing of sister agency G2 Advertising in Huntington Beach, Calif., this October. Grey will consider hiring some G2 staffers if “there’s a proper fit and openings are available,” said Alperin, who oversees Grey’s Los Angeles and San Francisco offices.

California to Break New Anti-Smoking Campaign
LOS ANGELES–The California Department of Health Services will preview its new $25-30 million tobacco education advertising campaign at a press conference in Sacramento today. The TV, print, radio and outdoor campaign will target secondhand smoke, tobacco use leading to male impotence and the tobacco industry’s marketing to children. The campaign was created by general ad agency Asher & Partners, Los Angeles, ethnic shops Imada Wong Communications Group and Valdƒs Zacky and Associates, both Los Angeles, and Carol H. Williams Advertising, Oakland.