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Ford Details SUV Plans
DETROIT–Ford Motor Co.’s Ford division has released details of an integrated advertising campaign from
J. Walter Thompson here that will cover all of its sport utility vehicles [Adweek, Aug. 9]. The campaign, titled “No boundaries,” breaks this fall and is “intended to show customers where a Ford SUV can take them.”
CEA Declines Casino Overture
DETROIT–Campbell-Ewald Advertising, Warren, Mich., has declined to comply with state licensing requirements that call for many of the agency’s employees to respond to a 41-page background check in order to continue working on the MotorCity Casino ad account.
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