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President Exits Anderson Communications
ATLANTA–The president of Anderson Communications Group, Jeff Cox, has left the agency for reasons undetermined at press time. Senior vice president John Parker has been promoted to executive vice president and will assume operational responsibility for the agency’s Hilton Head Island, S.C., and Charlotte, N.C., offices. He also joins Anderson’s executive committee. David Van Peursem, who has been hired as executive vice president of client services, joins the executive committee as well. Van Peursem was previously managing partner at Bozell Worldwide in Southfield, Mich. Agency chief executive officer and executive creative director David Anderson was not available for comment.
Marriott International Appoints Rosenthal
ATLANTA–Marriott International Co. has tapped The Dan Rosenthal Co. to launch a relationship marketing program for the travel corporation’s resort properties. Marriott representative Roy Beaumont said 27 agencies participated in the original review before three finalists pitched: Rosenthal and Iconix, both Bethesda, Md.; and the Towson, Md., office of Blau Marketing Technologies. The new service will offer proactive assistance to guests, contacting them prior to their arrival for planning and scheduling an itinerary. Marriott is based in Bethesda. The agency said billings were less than $1 million.
A&N Sporting Goods Teams Up With Arnold
ATLANTA–A&N Sporting Goods has hired Arnold Communications as its first agency after handling all advertising internally throughout its long history. Arnold and Burford Advertising were given radio and television creative project assignments before the decision was made. Print advertising will remain in-house. Billings were not disclosed. The independently owned retailer, which operates 55 stores, and both agencies are located in Richmond, Va.
LendingTree.com Begins National Review
DALLAS–LendingTree.com has launched an agency review for its $50 million account. The online consumer loan provider in Charlotte, N.C., has sent out 10-20 requests for proposals nationwide. The incumbent is Frankfurt Balkind Partners in New York. The projected size of the budget has expanded significantly over last year’s media expenditure of $29,000. From January to May 1999, spending equalled $1.04 million, according to Competitive Media Reporting.
Long Haymes Carr Passes on Siemens
ATLANTA–Long Haymes Carr will not participate in the $5-10 million account review being conducted by Siemens Communications Devices. A representative of the Winston-Salem shop, which had been agency for the Austin, Texas, company when it was named Siemens Wireless Terminal and located in Richardson, Texas, said the cell phone maker had extended an invitation, but LHC declined to participate.