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Fallon Unveils Qualcomm Effort
CHICAGO–Fallon McElligott has bowed its first campaign for wireless phone marketer Qualcomm. The estimated $20 million effort, which will include print and television executions, centers around the creation of ideas and is tagged, “Go brain go.” The San Diego company’s previous tagline was “A revolution in technology.” Print ads will appear in September monthlies; television spots will break next month. The agency is based in Minneapolis.
BE&P Pulls Out of Golf Review
CHICAGO–Barkley Evergreen & Partners has dropped out of the review for Adams Golf’s advertising account to deal with other new business, according to officials at the Kansas City, Mo.-based


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