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Harwell Purchases Paradigm Communications
ATLANTA–Paradigm Communications has been purchased by the owner of Harwell Advertising & Public Relations. Chris Harwell, owner of the $18 million Lakeland, Fla., agency that bears his name, paired with Paradigm’s creative director, Doug Hardee, to acquire the $48 million shop. Harwell, who will be chairman and chief executive officer, said his plan is for Paradigm to be the center of a creative network of Florida agencies. He has created a holding company, Lord & Lasker, to build that network along Central Florida’s I-4 corridor, and is in discussions with four other in-state agencies to further that strategy.