Hotline


Bay Networks Names Final Four
BOSTON–Advancing to the final round of the review for Bay Networks’ creative assignment are: Hill, Holliday, Connors, Cosmopulos here; Hanft Byrne Raboy Abrams & Partners and Mezzina Brown, both in New York; and Amazon Advertising in San Francisco. Among the shops that did not make the cut late last week was Partners & Simons in Boston. The four finalists are slated to make presentations to the client at its Santa Clara, Calif., headquarters later this month. A decision will be rendered Sept. 25. The client split with incumbent Euro RSCG Dahlin Smith White in Salt Lake City this spring. Media chores on the $10-12 million account, held by Freeman Associates, Wellesley, Mass., are being reviewed separately. Freeman is among four shops in that pitch–but the client has not ruled out consolidating both parts of the business at one of the four agencies pitching the creative assignment. Both the creative and media competitions are being conducted by consultant Mike Marsak of Effective Marketing Strategies in Marina del Rey, Calif.

Humana Contacts Midwest Shops
DETROIT–Humana, a managed healthcare company in Louisville, Ky., is contacting Midwest agencies about its ad account. Shops have been told billings will be $15-22 million, sources said. The company has not decided whether it will launch a formal review. Hill, Holliday, Connors, Cosmopulos is Humana’s agency of record. Don White, executive vice president of the Boston shop, referred questions to the client.

Brodeur Tapped as President of Porter Novelli
BOSTON–John Brodeur last week was named president of Porter Novelli International by Omnicom Group. The promotion was part of a massive restructuring carried out by Omnicom following the completion of its buyout of Fleishman-Hillard. Omnicom formed an umbrella organization called Communications Consulting Worldwide. All of its public relations agencies will now operate under Communications Consulting. They include: Fleishman-Hillard in St. Louis, Porter Novelli International in New York, Brodeur Porter Novelli in Boston and Copithorne & Bellows in San Francisco. Brodeur, who remains chairman of Brodeur Porter Novelli, will oversee U.S. operations from his base here.

Cashman & Katz Resigns Wolf Pack Account
BOSTON–Two weeks after being named agency of record for the Hartford Wolf Pack, Cashman & Katz of Cromwell, Conn., has resigned the account. Agency principal Tony Cashman cited a decreased budget and conflict with Wolf Pack parent company Madison Square Garden, L.P. A Wolf Pack official confirmed that KGA in Middletown, Conn., is now handling the account.

Pagano Loses Out on Kobrand
BOSTON–Mad Dogs & Englishmen in New York is expected to win the $2 million Kobrand wine and spirits account, sources said. Boston-based Pagano Schenck & Kay was the only other contender.