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Disney Selects Hispanic Finalists
DALLAS-Walt Disney World has invited three shops to make final presentations for a planned Hispanic marketing initiative for its Florida theme parks. Sources identified Bromley, Aguilar & Associates, San Antonio; del Rivero Messianu, Coral Gables, Fla.; and Leo Burnett Hispanic, Chicago, as the three finalists. Burnett is the general market agency for Walt Disney World. Executives at the agencies declined to comment. A Disney representative did not return calls last week. Sources expect the agencies to complete final presentations in late October.
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