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Sealy Trims Review to In-state Trio
ATLANTA–Sealy Mattresses of High Point, N.C., has made a cut to three in-state agencies in the review for its $15 million account. According to sources, they are: McKinney & Silver, Raleigh; Trone Advertising, High Point; and Long Haymes Carr, Winston-Salem. Eliminated were The Martin Agency, Richmond, Va., and Price/McNabb, Charlotte, N.C. Chicago incumbent Leo Burnett did not defend, as the client, formerly based in Cleveland, seeks an agency close to its new home.
Doner Direct’s Destination Is Detroit
ATLANTA–Doner Direct will relocate its base of operations from Baltimore to Doner’s worldwide Detroit headquarters by the end of the year.
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