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Martin Loses Columbia/HCA, Lays Off Staffers
ATLANTA–The Martin Agency in Richmond, Va., last week suffered its largest staff reduction “in recent history,” agency president Mike Hughes confirmed, after client Columbia/HCA Healthcare Corp. decided to halt its national advertising. The Nashville, Tenn.-based client–currently under federal investigation for allegedly improperly billing government health programs–spent $30 million on advertising in 1996, according to Competitive Media Reporting. The Martin Agency would not reveal how many of its 467 employees were let go, but said the number was “closer” to 50 than a locally reported figure of 100.
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